Assistant Executive Director - Sales and Marketing

Marycrest Assisted Living-Serenity Residence•Denver, CO

23h•Onsite

About The Position

Health Dimensions Group is seeking an Assistant Executive Director to support the Executive Director at Marycrest Assisted Living, a managed 138-bed assisted living and memory care community in Denver, Colorado. This role supports sales and marketing, community operations, and financial performance, while offering an opportunity to grow operational leadership experience in senior living. The Assistant Executive Director may provide administrative leadership as acting Administrator in the Executive Director’s absence and will oversee the Activities, Dietary, Maintenance, and Housekeeping/Laundry departments. The role is responsible for generating referrals and supporting occupancy growth, building community partnerships, leading the resident move-in process, and monitoring customer satisfaction and market opportunities. It also partners with community leadership on operational strategies, regulatory readiness, quality improvement, budgets, expense control, census, and occupancy goals. The position calls for a hands-on, collaborative leader committed to serving older adults and supporting residents, families, staff, and community partners.

Requirements

Associate’s or bachelor’s degree from an accredited college or university in Sales, Marketing, Business Administration, Social Services, or a related field.
Three years of experience working in a senior living setting.
At least two years of supervisory experience.
Assisted Living Facility Administrator certification, or willingness and ability to obtain one.
Strong potential for leadership and team development, with the ability to build trust and positive working relationships.
Excellent verbal, written, and interpersonal communication skills.
Strong organizational and time-management skills and ability to balance multiple priorities.
Ability to work effectively under pressure in a fast-paced environment.
Ability to take initiative, work independently, and follow through on responsibilities.
Collaborative approach and ability to work across departments as part of an interdisciplinary leadership team.
Passion for serving older adults and the teams who care for them.
Desire to grow into senior operational and nursing facility leadership.
Hands-on approach and willingness to step in where needed.
Ability to build relationships with residents, families, team members, and community partners.
Focus on quality, accountability, regulatory compliance, and continuous improvement.
Understanding of the operational and clinical environment of skilled nursing.
Ability to remain organized, adaptable, and solutions-focused in a fast-paced healthcare environment.
Commitment to Health Dimensions Group’s mission, values, and culture.

Nice To Haves

Experience in a senior living sales and marketing role.
Assisted Living Facility Administrator certification.
Interest in developing into a licensed assisted living director and continuing to grow in senior living and long-term care leadership.

Responsibilities

Manage assigned sales and marketing activities to generate referrals and support occupancy growth.
Build and maintain relationships with healthcare professionals, hospitals, home health agencies, case managers, physicians, insurance professionals, senior organizations, and other community referral partners.
Develop and execute marketing action plans to identify business-growth opportunities and strengthen the community’s market presence.
Lead the resident move-in process, including sales and marketing paperwork, referral development, and required admission documentation.
Monitor market trends and identify opportunities for niche programming and community growth.
Provide educational presentations and in-services to community partners, providers, and other stakeholders.
Develop and maintain a database of referral contacts and community resources.
Monitor customer satisfaction, including discharge survey feedback, and identify improvement opportunities.
Assist with developing and ordering marketing materials, brochures, press releases, and advertising.
Coordinate and train community staff to provide backup support for tours and the move-in process.
Partner with the Sales & Marketing Assistant, when applicable, to coordinate inquiries and intake from prospective residents and families.
Maintain knowledge of managed care referral processes and communicate with providers, physicians, and external agencies.
Partner with the Executive Director to plan, develop, and implement operational strategies that support community goals and objectives.
Provide administrative leadership in the Executive Director’s absence, serving as acting Administrator when needed.
Serve on the Leadership Team and provide direction, support, and initiative for community programs and projects.
Oversee the Activities, Dietary, Maintenance, and Housekeeping/Laundry departments.
Support the development and implementation of community policies and procedures.
Assist with audits, regulatory survey preparation, operational readiness, compliance, and follow-up.
Partner with the Executive Director and department leaders on Quality Assurance initiatives and continuous improvement.
Help ensure operations align with resident needs, company standards, and applicable state, federal, and local regulations.
Support operational excellence across assisted living and memory care services.
Oversee assigned Caring Above & Beyond programs and support exceptional service throughout the community.
Partner with the Executive Director and Finance Director to develop budgets and financial reports.
Support Department Managers with financial management, expense control, and departmental goals.
Assist with strategies supporting census, occupancy, and premium mix goals.
Monitor and report referral volume, sales and marketing activity, and occupancy performance.