Assistant.e Chef.fe de Marque - Trou du Diable (Contrat 12mois)

Molson Coors • Montreal, QC

13d • Hybrid

About The Position

Molson Coors Canada is currently looking for an Assistant Brand Manager to join the Six Pints marketing team and support the Trou du Diable brand. Reporting to the Brand Manager, the successful candidate will be responsible for driving, developing, and implementing marketing programs, ensuring both strategic design and execution through a 360° brand management approach. This role is suitable for an ambitious individual who wants to push themselves, step out of their comfort zone, and is eager to learn and develop their skills. We are looking for someone who thrives in a dynamic environment, appreciates and contributes to team culture, and enjoys tackling challenges. The position can be based in Shawinigan or Montreal (frequent travel to Shawinigan is required if based in Montreal).

Requirements

• 2 to 3 years of brand marketing experience
• University degree an asset – preferably with a specialization in marketing or business administration or further professional development in marketing
• Excellent command of Microsoft Office, particularly PowerPoint and Excel
• Proficiency in French, both oral and written
• Strong interest in craft beer or alcoholic beverages
• Excellent interpersonal and public relations skills
• Creative mindset, capable of proposing original and innovative ideas
• Good analytical and problem-solving skills
• Excellent communication skills, both oral and written

Responsibilities

• Collaborate with the brewing team to define product styles and names, work with the legal team on regulatory and intellectual property aspects, and collaborate with the studio for packaging development.
• Manage event activation strategy and campaign integration, including media, public relations, and briefs.
• Execute the event calendar, manage external agencies, budgets, and planning.
• Ensure management of active tools, ensuring they are up-to-date, consistent, and aligned with the brand and its strategy, while respecting brand guidelines. Scope includes POS (retail and on-premise), sales sheets, samples, toolkits, photography, online coordination, and coordination with Brand Homes teams.
• Actively manage the brand's marketing budget, ensuring rigorous tracking of expenses and forecasts to guarantee optimal use of funds and reallocation as needed.
• Work closely with marketing, sales, Brand Homes, and finance teams.
• Work with other teams within Six Pints and Molson Coors Canada to deliver brand plans as needed and attend quarterly meetings.
• Benefit from mentorship opportunities, as a mentor or mentee.
• Coordinate all internal and external brand communications and activities to ensure integrated and consistent execution with messages to consumers and customers.
• Collaborate on digital initiatives (social media, website, CRM, creative content) in line with brand, Brand Homes, and direct-to-consumer sales objectives.
• Manage social media on a daily basis.
• Work with sales teams to bring our brands to life with customers in retail and on-premise sales channels.

Benefits

• Flexible work programs that promote work-life balance, including a 4-day hybrid work model in the office.
• We care about our people and our planet and have challenged ourselves with ambitious goals surrounding our key priorities.
• We care about our communities and play our part in making a meaningful difference – from charitable donations to rolling up our sleeves together to build parks, giving back to the community is part of our culture and who we are.
• Participation in a variety of business resource groups, which can offer volunteer opportunities, leadership experience, and organization-wide networking.
• Ability to grow and career development through our Premier Choice learning opportunities.
• On-site pub, access to trendy branded clothing and accessories, and great flagship events, not to mention, of course... free beer and beverages!
• Work within a dynamic and innovative company, meet passionate colleagues and partners with diverse experiences and backgrounds.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree