Hilton San Francisco Financial District - Assistant Director of Sales

Aimbridge Hospitality•San Francisco, CA
•Onsite

About The Position

The Assistant Director of Sales assists with direct oversight of sales and marketing operations for a hotel or assigned collection of hotels, in partnership with the respective Director of Sales or Director of Sales & Marketing. The role is responsible for achieving optimal occupancy and ADR growth to maximize total revenue while meeting or exceeding hotel profit objectives. The position oversees hotel Sales Managers and supports direct sales, follow-up, sales administration, hiring, training, management, and coaching. Additional responsibilities include assisting with the sales and marketing budget, forecast, advertising, marketing, and business plans. Management-level associates are expected to work as much of each workday as necessary to complete their job responsibilities. For OEM associates, overtime applies and is calculated accordingly. The role is based at the Hilton San Francisco Financial District, located in downtown San Francisco at the crossroads of the Financial District, Chinatown, and North Beach. The hotel features an on-site restaurant and bar and an award-winning concierge service.

Requirements

  • At least 4 years of progressive hotel sales experience preferred; alternatively, a 4-year college degree and at least 1 year of related experience, or a 2-year college degree and at least 2 years of related experience.
  • Valid driver's license in the applicable state.
  • Highly developed verbal and written communication skills to negotiate, convince, sell, and influence managerial personnel, hotel guests, and/or corporate clients.
  • Thorough experience with professional selling skills, including opening, probing, supporting, and closing.
  • Strong analytical skills and strategic vision for establishing appropriate sales deployment.
  • Proficiency in general computer knowledge, especially Microsoft Office products.
  • Ability to work independently and manage multiple tasks simultaneously.
  • Strong organization and presentation skills.
  • Demonstrated ability to interact effectively with and manage people of diverse socioeconomic, cultural, disability, and ethnic backgrounds while solving complex problems and creating a productive sales team.
  • Advanced knowledge of principles and practices within the sales, marketing, and hospitality profession.
  • Ability to work well in stressful, high-pressure situations and maintain composure and objectivity under pressure.
  • Ability to work with and understand financial information and data, and perform basic arithmetic functions.

Responsibilities

  • Coordinate group, transient, and catering sales solicitations and bookings to maximize overall revenue.
  • Develop, recommend, implement, and manage the division's annual budget and the hotel's advertising, public relations, marketing, and sales plans and programs to maximize rate, occupancy, food and beverage opportunities, and revenue and profit results.
  • Conduct outside sales calls and sales tours, and entertain clients.
  • Understand contract content and negotiate contract terms.
  • Develop and maintain market awareness to predict revenue opportunities and establish proactive strategies.
  • Monitor production of top accounts and evaluate market trends.
  • Adhere to Aimbridge Hospitality regulations, company standards, sales standards, and sales metrics.
  • Meet individual and team goals and budgeted metrics.
  • Train hotel staff to recognize and capitalize on sales opportunities to increase occupancy and revenue.
  • Partner with the Director of Sales to manage Human Resources in the division, including attracting, retaining, and motivating employees; hiring, training, developing, empowering, coaching, counseling, conducting performance and salary reviews, resolving problems, providing open communication, and disciplining or terminating as appropriate.
  • Help supervise the Catering and Event Management Team, as applicable, to ensure Catering, Food & Beverage, and Meeting Room rental budgets are met or exceeded.
  • Develop a full working knowledge of hotel operations and policies, including Sales, Food and Beverage, Front Office, and Reservations.
  • Maintain visibility in local community and industry organizations.
  • Attend and/or conduct daily, weekly, and monthly meetings and other management-required functions; provide training on a rotational basis.
  • Maintain professional working relationships and open communication with marketing partners and internal departments, including Second Wave, Aimbridge Digital, or branded field marketing.
  • Travel weekly, as required.
  • Act on behalf of the General Manager in their absence, as directed, and perform other duties requested by management.
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