Assistant Dir., Copywriting

Temple University•Philadelphia, PA

7h•$50,000 - $55,000•Hybrid

About The Position

The Assistant Director of Copywriting for the Fox School of Business and the School of Sport, Tourism and Hospitality Management (STHM) creates compelling content to attract high-quality students to undergraduate and graduate programs. Reporting to the Director of Marketing and Creative Services, this role supports the strategy and implementation of marketing communications for the schools’ undergraduate and graduate marketing division. The position conceptualizes, writes, edits, and routes copy for email communications, paid online media, web content, and other placements, following in-house guidelines and industry best practices. It also monitors and analyzes digital performance metrics to inform future content and ensures digital assets effectively communicate the Fox and STHM brands while upholding strategic vision and editorial standards. As a secondary function, the position supports marketing activation and operations through email automation. Working with the Associate Director of Digital Marketing, the incumbent manages the workflow and distribution of email communications across the recruitment cycle, routes content to stakeholders for approval, and helps facilitate email automation through Slate and Campaign Monitor. Tasks include basic layout and tagging, quality analysis, and analysis of engagement metrics. The position has a hybrid work arrangement, with work both on campus and remotely. The duration of the arrangement is at Temple University and the department’s discretion.

Requirements

Bachelor’s degree in English, journalism, communications, marketing, or a related field.
At least three years of related work experience in communications, journalism, marketing, or similar positions.
Demonstrated writing experience and a portfolio of writing samples across a range of channels and audiences.
An equivalent combination of education and experience may be considered.
Excellent writing skills and proven success writing professional advertising and marketing copy.
Ability to produce crisp, compelling, optimized copy while maintaining brand messaging, persuasiveness, and readability.
Ability to tailor messaging to target audiences and understand how content supports a larger marketing strategy.
Ability to produce clean content while managing multiple projects and tight deadlines.
Ability to work effectively in a high-volume, fast-paced, collaborative educational environment.
Attention to detail and strong grammatical knowledge.
Basic knowledge of major style guides, such as AP Style or the Chicago Manual of Style, and ability to follow established house style guidelines.
Strong organizational skills and ability to prioritize effectively and meet deadlines.
Knowledge of the Microsoft Office suite.

Nice To Haves

Background in Slate, Salesforce Marketing Cloud, Campaign Monitor, or comparable email automation tools.
Knowledge of HTML.
Fluency in multimedia, digital content production, and SEO best practices.
Familiarity with digital and email marketing strategies and best practices.
Desire and ability to bring a fresh voice and perspective to the higher education industry.

Responsibilities

Create compelling content to attract prospective students to Fox and STHM undergraduate and graduate programs.
Support the strategy and implementation of marketing communications for the schools’ undergraduate and graduate marketing division.
Conceptualize, write, edit, and route copy for email communications, paid online media, and web content.
Follow in-house guidelines, industry best practices, editorial standards, and the schools’ strategic vision.
Monitor and analyze digital performance metrics to inform future content.
Help ensure digital assets effectively communicate the Fox and STHM brands to prospective students.
Work with the Associate Director of Digital Marketing to manage email marketing workflow and dissemination across recruitment stages.
Route email content to key stakeholders for approval.
Help facilitate email automation through Slate and Campaign Monitor, including basic layout and tagging tasks.
Conduct quality analysis and analyze email engagement metrics.