Assistant Director of Booking and Event Operations

Green Bay Packers, Inc. and its subsidiaries•Green Bay, WI

About The Position

The Assistant Director of Booking and Event Operations is responsible for booking events across Lambeau Field and Titletown. The role identifies new event opportunities, develops strategic initiatives, builds client relationships, and optimizes revenue for both campuses. It also oversees the planning and execution of Packers tentpole events, including Family Night, Training Camp, and Kickoff Concert, working with the event operations committee and key stakeholder departments to provide a seamless experience. The position develops event pitches and bids, cultivates relationships with promoters and other industry partners, negotiates event deals, manages event agreements, and assesses opportunities against financial targets and strategic goals. It coordinates with internal teams on event planning and delivery, supports budgets and revenue strategies, and reports performance insights to senior management. The role requires occasional travel to conferences, events, and international markets, and a flexible schedule that may include evenings and weekends.

Requirements

Bachelor’s degree from an accredited four-year college or university.
Minimum of 8 years of experience in business and event strategy.
Proven track record of securing and executing large-scale successful events through strong promoter relationships.
Proven track record of producing deal structures across a variety of event types.
Ability to negotiate, gain buy-in, build consensus, and work in a team environment.
Excellent verbal and written communication skills.
Self-directed, resourceful, and able to work independently.
Ability to identify problems, their sources, and potential solutions while continuing day-to-day operations without interruption.
Ability to multitask and coordinate large projects simultaneously.
Exceptional interpersonal and problem-solving skills.
Ability to develop and maintain relationships with people at all levels, internally and externally.
Flexible and reliable team player within the department and company.
Proficiency in G-Suite, Microsoft Word, PowerPoint, and Outlook, plus advanced working knowledge of Excel.
Ability to work a flexible schedule, including long hours as necessary to support the event business and evenings and weekends.
Ability to travel occasionally to conferences, international markets, and events.
Ability to sit or stand for extended periods and remain stationary for periods of time.
Ability to work in extreme hot and cold weather, including rain, snow, and windy conditions.
Ability to focus on projects for periods of time.
Occasionally lift and carry up to 50 pounds.

Nice To Haves

Live entertainment, sports management, event management, marketing, and/or industry experience is strongly preferred.

Responsibilities

Identify and pursue new event opportunities across concerts, family shows, professional and college sports, festivals, and other entertainment categories.
Cultivate partnerships and prepare event pitches and bids aligned with the organization's strategic vision.
Serve as the primary liaison for promoters, artists, athletic directors, conference commissioners, and external partners.
Coordinate with internal teams to support seamless event execution.
Provide strategic oversight and management for booked events, aligning with stakeholders, maximizing revenue, and enhancing the guest experience.
Identify and implement strategies to improve profitability and explore additional revenue streams.
Monitor industry trends, tours, college games and scheduling, festivals, family shows, and emerging entertainment opportunities.
Manage planning and execution of Packers tentpole events, including Family Night, Training Camp, and Kickoff Concert.
Collaborate with the events committee and stakeholder departments for each tentpole event.
Develop and maintain relationships with local and national promoters, booking agents, talent representatives, athletic directors, conference commissioners, and production agencies.
Manage event contracts, deal memos, and term sheets, ensuring accuracy and timely delivery in coordination with the legal team.
Assess event viability against strategic goals, financial targets, programming objectives, and organizational strategies in coordination with finance.
Lead negotiations and execute event deals to secure favorable financial and experiential outcomes.
Analyze and report event performance insights to senior management.
Handle sensitive and confidential information with discretion, professionalism, and sound judgment.
Coordinate event management with marketing, ticket office, digital, broadcast, game presentation, operations, partnerships, hospitality, security, and finance teams through communication and regular meetings.
Respond promptly and professionally to external organizations, agencies, departments, and key stakeholders.
Assist with departmental and event budgets and strategies to maximize revenue while optimizing costs.
Conduct market research, compile data, and build pitches for targeted artists, shows, college games, and international sporting events.
Perform other duties as assigned.