Assistant Director of Booking and Event Operations

Green Bay Packers•Green Bay, WI

About The Position

The Assistant Director of Booking and Event Operations is responsible for bookings across Lambeau Field and Titletown. The role identifies new event opportunities, develops strategic initiatives, fosters client relationships, and optimizes revenue for both campuses. It also oversees the planning and execution of Packers internal tentpole events, including Family Night, Training Camp, and Kickoff Concert, working with the event operations committee and relevant stakeholders to create a seamless event experience. The position builds and maintains relationships with promoters, booking agents, talent representatives, athletic directors, conference commissioners, production agencies, and other external partners. It develops pitches and bids, evaluates event viability against strategic and financial goals, negotiates event deals, manages related contracts and deal documents, and reports event performance to senior management. The role coordinates with internal departments on event management and assists with departmental and event budgets, revenue strategies, market research, and booking pitches. The successful candidate is an experienced sports and entertainment professional with a track record of securing and executing large-scale events. The position requires a collaborative, sales-driven approach, strong communication and negotiation skills, the ability to manage multiple large projects, and discretion with confidential information. It requires a flexible schedule, including evenings and weekends as needed, and travel to conferences, events, and international markets. The role operates in a professional office environment and uses standard office equipment. It has no supervisory responsibilities and reports to the Chief Marketing Officer.

Requirements

Bachelor’s degree from an accredited four-year college or university.
Minimum of 8 years of experience in business and event strategy.
Proven track record of securing and executing large-scale events through strong promoter relationships.
Proven track record of producing deal structures across a variety of event types.
Ability to negotiate, gain buy-in, build consensus, and work in a team environment.
Excellent verbal and written communication skills.
Self-directed, resourceful, and able to work independently.
Ability to identify problems, their sources, and potential solutions while maintaining day-to-day operations.
Ability to handle sensitive and confidential information with discretion, professionalism, and sound judgment.
Ability to multitask and coordinate large projects simultaneously.
Exceptional interpersonal and problem-solving skills.
Ability to develop and maintain relationships with people at all levels, internally and externally.
Flexible and reliable team player within the department and company.
Proficiency in G-Suite, Microsoft Word, PowerPoint, and Outlook, and advanced working knowledge of Excel.
Ability to work a flexible schedule, including long hours as necessary to support the event business, evenings, and weekends.
Ability to travel to conferences, events, and international markets.
Ability to sit or stand for extended periods and remain stationary for periods of time.
Ability to work in extreme hot and cold weather and in rain, snow, and windy conditions.
Ability to focus on projects for periods of time.
Ability to occasionally lift and carry up to 50 pounds.

Nice To Haves

Experience in live entertainment, sports management, event management, or marketing is strongly preferred.

Responsibilities

Identify event opportunities across concerts, family shows, professional and college sports, festivals, and other emerging entertainment offerings.
Cultivate partnerships and develop compelling event pitches and bids aligned with the organization’s strategic vision.
Serve as the primary liaison for promoters, artists, athletic directors, conference commissioners, and external partners, coordinating with internal teams to support event execution.
Provide strategic oversight and management for booked events, aligning stakeholders, maximizing revenue potential, and enhancing the guest experience.
Identify and implement strategies to improve profitability and explore additional revenue streams with key stakeholders.
Monitor industry trends, future tours, college games and scheduling, festivals, family shows, and emerging entertainment opportunities.
Manage the planning and execution of Packers tentpole events, including Family Night, Training Camp, and Kickoff Concert.
Collaborate with the events committee and relevant stakeholder departments for each event.
Develop and maintain relationships with local and national promoters, booking agents, talent representatives, athletic directors, conference commissioners, and production agencies to secure events for Lambeau Field and Titletown.
Manage event contracts, deal memos, and term sheets, ensuring accuracy and timely delivery in coordination with the legal team.
Assess event viability against strategic goals and financial targets, coordinating with the finance department to align with programming objectives and organizational strategies.
Lead negotiation and execution of event deals to secure favorable financial and experiential terms.
Analyze and report event performance insights to senior management.
Handle sensitive and confidential information with discretion, professionalism, and sound judgment.
Coordinate event management with internal marketing, ticket office, digital, broadcast, game presentation, operations, partnerships, hospitality, security, and finance teams through clear communication and regular meetings.
Provide prompt, professional responses to external organizations, agencies, departments, and key stakeholders.
Assist in managing departmental and event budgets, maximizing revenue streams, and optimizing cost efficiencies.
Conduct market research, compile data, and develop pitches to support booking efforts for targeted artists, shows, college games, and international sporting events.
Perform other duties as assigned.