Assistant Director, Marketing & Communications

Ivy Tech Community College•South Bend, IN

20h•Hybrid

About The Position

The Assistant Director, Marketing & Communication is responsible for development, production, and evaluation of internal campus promotional and marketing and social media, to ensure consistency in message and cost effectiveness. The Assistant Director works in conjunction with Academic Affairs, Student Affairs, workforce (Ivy+ CareerLink), and Finance/Administration to determine and execute these messages which support current and prospective students at the Ivy Tech South Bend- Elkhart (SBE) campuses.

Requirements

Associates degree in marketing, communications, public relations, or related field or equivalent experience.
One to three years or related professional work experience.
Must possess excellent “people” skills including working successfully with diverse populations, including (but not limited to) college and school personnel, business leaders, and prospective students.
Must demonstrate strong organizational skills and ability to be self-motivated, deadline driven, and extremely detail-oriented including capability to readily adapt to changes in workflow.
Previous computer experience is necessary, including but not limited to Adobe Creative Cloud, Microsoft Office, text messaging systems, social media, virtual applications (Zoom, Teams, etc.), Client Relationship Management tools, etc.
Must be able to travel around three counties: Elkhart, St. Joseph, and Marshall.
Must possess a willingness to work a flexible schedule that includes evenings and weekends.

Nice To Haves

Bachelor degree preferred.
Collegial relationships and connections with area community businesses, industries and other educational organizations preferred.
Bilingual (Spanish/English) communication skills are preferred.

Responsibilities

Develop, produce, and evaluate internal facing campus promotional and marketing activities to ensure consistency in message and cost effectiveness.
Serve as the primary person in researching, developing, and executing new and innovative ways to reach out to current students and potential students in the enrollment funnel.
Supports the Enrollment and Success teams’ outreach via various platforms to outreach to existing students and students within the enrollment funnel.
Support in the preparation and analysis of market research projects (i.e., focus groups, student surveys, etc.).
Responsible for internal branding and marketing direction for SBE campus aligned with statewide and external local branding and direction. Including identifying goals and strategies related to target demographics for the college.
Develop and support the campus’ social media campaigns and social media management targeting current students (e.g. Facebook, Instagram, etc.).
Assist in video/photo efforts including organizing, creating, and editing materials.
Supports a content marketing calendar that schedules the creation and delivery of assets throughout the year.
Assists with special events and public functions
Tracks and shares media statistics.
Maintenance of promotional item inventory and vendor relationships.
Assists with copywriting, editing, and proofreading.

Benefits

Multiple medical plan options paired with a Health Savings Account with a generous employer contribution
Dental plan with no-cost preventive services and coverage for orthodontia
Vision plan with low-cost exams and allowances for glasses or contact lenses
Employee Assistance Program offering no-cost confidential counseling sessions, legal consultations, financial planning consultations, and other resources
Wellness program with opportunities to earn $250 in Wellness Rewards
Flexible Spending Accounts for healthcare (limited purpose) and dependent care
10% employer retirement contribution, fully vested after two years
Basic life insurance equal to annual salary paid by the College, with optional supplemental coverage
Short-term and long-term disability benefits
Fee remission for employees, spouses, and dependent children
Tuition assistance for undergraduate, graduate, and doctoral programs
Paid professional development opportunities
Generous paid time off, including vacation, sick leave, holidays, and winter recess
Flexible work arrangements where available
Paid childbirth recovery leave (8 weeks)
Paid parental leave (4 weeks)
Eligibility for Public Service Loan Forgiveness
Additional discounts on gym memberships, transportation, and various retail services