Director, Marketing Communications

GEICO • Bethesda, MD

1d

About The Position

GEICO is establishing a new, dedicated marketing communications function and is seeking a Director to build and lead this mission. This role, situated within GEICO’s Corporate Communications team, will collaborate closely with the GEICO Marketing department to identify early opportunities and ensure all communications align with GEICO’s broader narrative. The position is central to communicating GEICO's transformation into a modern marketing organization, both internally and externally. The primary goal is to elevate the GEICO brand through proactive, strategic communications that highlight the innovative work across the company. This is a foundational role, offering the chance to develop marketing communications as a new capability, encompassing strategy, team design, agency model, processes, and operational methods. The ideal candidate should be enthusiastic about creating a new function from scratch and will operate in a high-visibility, fast-paced environment supporting a nationally recognized brand.

Requirements

• 10+ years of communications experience with a focus on marketing communications, brand PR, and consumer communications.
• Experience in both agency and in-house settings.
• Understand how to manage and get the best out of agency partners – both a dedicated communications agency and the broader ecosystem of creative, media, and digital agencies that support a large marketing organization.
• Experience building new capabilities in fast-paced, dynamic environments.
• Comfortable operating with ambiguity and taking an entrepreneurial approach to problem-solving.
• Established relationships with reporters and editors at major marketing and advertising trade publications.
• Proven ability to secure top-tier media placements and build sustained narrative campaigns.
• Experience supporting senior executives with communications strategy, media preparation, and public visibility.
• Exceptional writing, strong project management instincts, and a collaborative approach.

Nice To Haves

• Retail or consumer brand PR experience strongly preferred.

Responsibilities

• Develop and execute a proactive marketing communications strategy that elevates GEICO’s brand in trade, business, and consumer media while also telling the story to our associate population, with a focus on driving outsized share of voice and strengthening GEICO’s marketing reputation.
• Leverage existing relationships with key publications to secure meaningful coverage of GEICO’s marketing evolution, campaigns, partnerships, and creative work.
• Serve as an embedded communications partner within the Marketing organization, attending leadership meetings, planning sessions, and strategy discussions to identify storytelling opportunities early.
• Advise senior marketing leaders on media opportunities, thought leadership, and external visibility.
• Support executive and internal communications for marketing leadership, including talking points, town halls, and organizational messaging.
• Explore and integrate AI-enabled tools, platforms, and agents as a core accelerator for marketing communications by scaling media intelligence, outreach, content development, and measurement across the PR ecosystem.
• Manage a small team and serve as the day-to-day point of contact with our agency partners, setting priorities, directing outreach, and ensuring the agency is delivering work that meets our standards and elevates the brand.
• Serve as a communications liaison across GEICO’s broader roster of external agencies – including creative, media, and digital partners – to ensure alignment on messaging, brand voice, and proactive storytelling opportunities.

Benefits

• Comprehensive Total Rewards program that offers personalized coverage tailor-made for you and your family’s overall well-being.
• Financial benefits including market-competitive compensation.
• A 401K savings plan vested from day one that offers a 6% match.
• Performance and recognition-based incentives.
• Tuition assistance.
• Access to additional benefits like mental healthcare.
• Fertility and adoption assistance.
• Workplace flexibility.
• GEICO Flex program, which offers the ability to work from anywhere in the US for up to four weeks per year.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed