Assistant Director, Growth Marketing

New York University • New York, NY

3d • $70,000 - $84,700

About The Position

The Assistant Director, Growth Marketing is a highly analytical, data-driven performance marketer who is passionate about leading the strategic evolution, optimization, and scaling of our top-funnel strategies. Acting as the strategic connection across all digital fronts, the incumbent will architect seamless prospective student journeys by transforming complex analytics and KPIs into unified, high-impact growth. Equally fluent in established digital media and emerging AI-driven search environments, this visionary leader will unify web, email, social, paid media, and SEO to accelerate top-of-funnel growth for both first-year and transfer undergraduate enrollment. Leverage NYU’s institutional undergraduate website and broader digital footprint as your primary conversion engines to meet ambitious global enrollment goals. This position demands an innovative problem solver eager to advance meaningful change within one of higher education’s most operationally significant marketing operations. Partner with a team of marketers responsible for content and engagement to direct external growth agencies, consultants, and tech vendors—serving not just as a relationship manager, but as a strategic partner who holds collaborators to rigorous performance metrics.

Requirements

• Bachelor's Degree
• 3+ years experience in the marketing/communications field
• Background in website management and performance marketing with a demonstrated record of success.
• Experience in digital advertising, email marketing, managing web content, and data analysis and reporting.
• Experience with web content management systems, HTML, and Google Analytics.
• Experience with enterprise information systems (e.g. CRM).
• Excellent writing and communications skills.
• The ability to work collaboratively across organizational lines.
• Proficiency in web content development methodology, analytics software, and standards.
• Strong organizational skills and attention to detail.
• Excited to learn about and engage Gen Z & Gen Alpha across multiple channels and contexts.

Nice To Haves

• 3+ years experience in the marketing/communications field, preferably in the context of a college or university, or agency
• Experience with coding, web design and/or web content strategy.

Responsibilities

• Lead the strategic evolution, optimization, and scaling of top-funnel strategies.
• Architect seamless prospective student journeys by transforming complex analytics and KPIs into unified, high-impact growth.
• Unify web, email, social, paid media, and SEO to accelerate top-of-funnel growth for both first-year and transfer undergraduate enrollment.
• Leverage NYU’s institutional undergraduate website and broader digital footprint as primary conversion engines to meet ambitious global enrollment goals.
• Direct external growth agencies, consultants, and tech vendors, holding collaborators to rigorous performance metrics.

Benefits

• In compliance with NYC's Pay Transparency Act, the annual base salary range for this position is USD $70,000.00 to USD $84,700.00.
• NYU aims to be among the greenest urban campuses in the country and carbon neutral by 2040.
• NYU is an Equal Opportunity Employer and is committed to a policy of equal treatment and opportunity in every aspect of its recruitment and hiring process without regard to age, alienage, caregiver status, childbirth, citizenship status, color, creed, disability, domestic violence victim status, ethnicity, familial status, gender and/or gender identity or expression, marital status, military status, national origin, parental status, partnership status, predisposing genetic characteristics, pregnancy, race, religion, reproductive health decision making, sex, sexual orientation, unemployment status, veteran status, or any other legally protected basis.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level