Assistant Director, Digital Media

The Ohio State University • Columbus, OH

8d • Onsite

About The Position

The Assistant Director of Digital Media serves as a key leader within Ohio State Athletics Marketing, providing strategic oversight for the department’s digital presence across official Athletics social media channels, YouTube, and emerging media. Reporting to the Director, Digital, this role shapes the department’s digital vision and ensures consistent, engaging representation of the Ohio State brand across platforms.

The Assistant Director leads digital content strategy and execution to support fan engagement, brand storytelling, and revenue-generation objectives. The role directs social media strategy, guides development of emerging platforms, and aligns digital initiatives with broader marketing goals in collaboration with Creative Content, Marketing, Digital Marketing, and Communications teams.

The position uses digital analytics, user behavior, and performance metrics to inform content planning and platform optimization. It also provides training and best-practice guidance to communications, marketing, and creative staff; oversees the Athletics Digital Media student intern program; and demonstrates innovation, strategic thinking, and a data-informed approach to enhancing the department’s digital footprint.

Requirements

• Bachelor’s degree or equivalent experience.
• At least 2 years of relevant experience.
• Two to four years of progressive full-time experience in digital media, social media strategy, content planning, audience engagement, or a related area.
• Demonstrated experience developing and executing digital content strategies across multiple social platforms.
• Strong written and verbal communication, organizational, and analytical skills.
• Ability to manage multiple projects in a fast-paced environment and collaborate effectively with creative, communications, and marketing teams.
• Availability and willingness to work nights, weekends, and holidays as needed to support athletics events and departmental priorities.

Nice To Haves

• Master’s degree in a related field.
• Experience working in collegiate athletics, higher education, sports, entertainment, or another fast-paced fan-facing environment.
• Familiarity with social media analytics platforms, content management tools, short-form video workflows, and emerging digital platforms.
• Experience overseeing student staff, interns, or part-time contributors.
• Two to four years of relevant experience preferred.

Responsibilities

• Provide strategic oversight for Ohio State Athletics’ digital presence across official social media channels, YouTube, and emerging media.
• Shape the department’s digital vision and ensure consistent, engaging representation of the Ohio State brand across platforms.
• Plan and execute digital content strategies supporting fan engagement, brand storytelling, and revenue-generation objectives.
• Direct social media strategy and guide development of emerging digital platforms.
• Collaborate with Creative Content, Marketing, Digital Marketing, and Communications teams to align digital initiatives with broader marketing goals.
• Analyze digital analytics, user behavior, and performance metrics to inform content planning and platform optimization.
• Provide training and best-practice guidance to communications, marketing, and creative staff to maintain a consistent voice, brand identity, and effective storytelling.
• Oversee the Athletics Digital Media student intern program, providing mentorship and hands-on learning experiences that support daily content needs and departmental priorities.
• Use innovation, strategic thinking, and data-informed approaches to enhance the department’s digital footprint.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level