Assistant Brand Activation Manager - Macau

Edrington

1d • Hybrid

About The Position

This role is responsible for supporting brand activations and event coordination, promotion initiatives, and brand program arrangements in the Macau market. The Assistant Brand Activation Manager will play a key role in implementing channel strategies, developing brand activation plans, and evaluating market conditions to drive sustainable business growth. The position also involves supporting training programs, administrative marketing tasks, and assisting with PR and communication materials.

Requirements

• A minimum of 3 years marketing experience preferable in wines and spirits, luxury or FMCG company.
• Degree or equivalent in business or a related subject.
• Fluent in English / Cantonese, and Mandarin will be preferred.
• Cross functional working and independent.
• Strong communication, interpersonal and presentation skills.
• Good Excel / PowerPoint application.

Nice To Haves

• Experience of working in an international organisation would be advantageous.
• Ability in Adobe Illustrator and photoshop will be an advantage when communicating with designers and production houses on the graphic and design layouts.

Responsibilities

• Implementing HNWI / on trade / off trade channel strategies plan and extend the communication in relation to Prestige range.
• Assist Marketing Manager to develop brand activation plans for different TEG product in partnership with the EHK marketing teams and Remfly to achieve brand objectives, local consumer needs and which drive sustainable business growth.
• Evaluating consumer research, market conditions, tracking and brand performance analysis, social economic indicators and delivering marketing activities.
• Supporting Marketing Manager to create cross brand activation to drive trial and recruitment of Michael and Michelle and James and Alexander to The Macallan and the corresponding categories to estate brands.
• Assist to manage Spiritual Home project and prospect new opportunities among the market.
• Conduct and support brands training program regularly.
• Support on administrative marketing work, i.e. preparation of NPD materials, new visibility POS and brand assets update and activation records.
• Be involved in growth planning process and activation calendar creation to deliver overall business objectives and growth targets.
• Assist marketing manager on the PR and communication materials, such as social post writing, and contact influencers and KOLs, to assist in the exposure of the events. He or she will be responsible for the pre-event advertisement and post-event news clipping. The candidate will assist with the communication with hotels/ outlets regarding the advertising material as well.
• Assist marketing manager with event planning, budget calculating, communicating with vendors and hotels for the floorplans, venue decorations, and entertainment performance.

Benefits

• 18 days of annual leave per annum, with increments subject to years of service
• 4 Giving More days on top of Hong Kong public holidays
• Mandatory Provident Fund contributions (employee up to 5%, employer up to 10%)
• Share in our success with up to 10% Share Reward scheme (subject to eligibility)
• Medical insurance that covers both employees and their dependents
• 24/7 support for you and your loved ones to counselling, life coaching and information on financial, mental, and physical wellbeing
• Staff Purchase Discount
• Hybrid working
• 26 weeks’ paid maternity, paternity and adoption leave
• Up to 5 paid carers leave days a year

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree