Assistant Athletic Director/Senior Director -Ticket Operations

Baylor University•Waco, TX

About The Position

Baylor University is seeking an Assistant AD - Ticket Operations to lead the day-to-day ticket operations with a focus on continuously evolving the ticket office and its related functions. This role includes developing strategic plans, creating sales timelines, evaluating existing processes, and maintaining strong relationships with active partners, internal staff, and campus partners. Baylor is recognized as one of the nation's "Great Colleges to Work For®" and is a preeminent Christian research university.

Requirements

Bachelor’s Degree: Sports Management, Marketing, Business Administration, or related field
3 years of progressive advancement in ticket office, with focus on customer service and supervisory experience
Exceptional written and verbal communication skills, with strong focus on customer service and donor experience
Strong attention to detail, accuracy, and organizational skills
Ability to prioritize responsibilities and meet deadlines in a fast-paced environment
Flexibility to work evenings, weekends, and holidays as needed
Proficiency in Microsoft Office Suite
Applications must be currently authorized to work in the United States on a full-time basis.

Nice To Haves

Master’s Degree in related field
Extensive knowledge of Paciolan ticketing software
Intentional leader who can develop talent and lead by example
Experience managing donor events and stewardship initiatives
Proven success in developing and executing strategic ticketing and revenue campaigns
Strong interpersonal and relationship-building skills with donors and stakeholders
Experience with gift processing and donor database management
Knowledge of data analytics, reporting tools, and Eloqua
Understanding of NCAA and Big 12 or P4 rules and regulations

Responsibilities

Provide industry leading ticketing and customer service experience for all fans and partners.
Lead by example; develop and mentor staff by allowing continuous learning and cross-training of duties and opportunities.
Serve as primary ticket manager for football or other sports, as assigned.
Collaborate with the Bear Foundation, ticket sales, and marketing teams to develop and execute renewal and sales processes and timelines, seat selection processes, and other ticketed sport-specific initiatives.
Research, evaluate, and recommend revenue generating strategies for all ticketed sports.
Lead standardization of ticket system coding, pricing, and system enhancements to effectively provide real-time data and reporting.
Serve as a liaison for Paciolan and implement innovative ticketing strategies.
Lead ticket operations and customer service initiatives during football and basketball game days, as required.
Oversee policies, training documents and onboarding for student employees.
Analyze ticketing data (including assisting with Ballena data) to support strategic planning and decision-making.
Collaborate with Bear Foundation, ticket sales, marketing, communications, and creative teams to ensure consistent branding and messaging across ticket collateral.
Maintain accurate ticket records and ensure compliance with institutional, conference, and NCAA policies and procedures.
Build and maintain positive relationships with alumni, donors, former student-athletes, and external stakeholders.
Assist with budget planning and expense management related to ticket operations.
Prioritize and complete projects in accordance with departmental policies, procedures, and timelines.
Stay informed on industry trends and best practices to continuously improve ticket processes and operations.
This position includes potential travel to road games, preseason and post-season play, Big 12 championships, NCAA Championship events and other events or responsibilities directed by its supervisor.
Perform all other duties as assigned to support Baylor’s mission.
Ability to comply with University policies.
Maintain regular and punctual attendance.