Assistant Athletic Director of Marketing and Communications

Details•San Diego, CA

1d•Onsite

About The Position

The Assistant Athletic Director of Marketing and Communications oversees the department’s integrated marketing and storytelling strategy across all athletics programs. This position ensures alignment between marketing campaigns, creative storytelling, digital platforms, and communications efforts to elevate the athletics brand and drive attendance, engagement, and revenue. In addition to leading marketing initiatives, this role provides minimal sports information support for assigned programs by assisting with storytelling content, written communications, and media coordination when needed. The position plays a key role in ensuring consistent messaging, compelling storytelling, and strong fan engagement across all athletics platforms.

Requirements

Bachelor’s degree
Minimum 3 years of professional experience in athletics marketing, communications, or a related field
Demonstrated experience leading integrated marketing campaigns, digital strategy, and fan engagement initiatives
Strong understanding of revenue generation strategies, including ticket sales, promotions, and sponsorship activation
Excellent written, interpersonal, and communication skills
Proven ability to manage multiple projects and sports programs simultaneously in a fast-paced environment
Proficiency in Microsoft Office, email marketing platforms (e.g., Eloqua), and digital/content systems
Heartsaver CPR /AED certification required within 6 weeks of employment
California driver’s license required within 6 weeks of employment

Nice To Haves

Master’s degree
Four or more years of related experience
One or more years of supervisory experience with full-time staff, graduate assistants, or student workers
Experience in media relations, storytelling, and content development
Knowledge of college athletics and external operations (marketing, communications, fan engagement)
Experience with Adobe Creative Suite and social media platforms

Responsibilities

Lead the marketing and communications strategy for all sports programs with assignment to specific sports programs.
Oversee marketing campaigns focused on attendance growth, fan engagement, and revenue generation.
Develop sport-specific marketing plans aligned with departmental priorities.
Manage and execute game-day marketing initiatives and fan experience activations.
Coordinate marketing support for ticket sales initiatives and promotional campaigns.
Oversee Kids Club and like programs to help increase fanbase and revenue.
Direct storytelling initiatives across digital, video, social, and written platforms.
Collaborate with creative services to produce compelling content highlighting student-athletes, coaches, and program success.
Ensure consistent brand messaging and storytelling across athletics communications channels.
Develop and execute email marketing campaigns, including promotional and coordinate solicitation emails.
Coordinate and guide digital marketing initiatives across social media, web, and paid marketing channels to promote events while growing top of funnel data.
Use fan data and analytics to guide marketing strategy and audience engagement.
Supervise marketing and communications staff including assistant directors, graduate assistants, and student workers.
Provide mentorship and professional development to team members.
Oversee cross-functional work between marketing, creative, communications, and revenue units.
Work closely with ticketing, sponsorship, and merchandise teams to support revenue initiatives.
Assist with the promotion of ticket sales, season ticket campaigns, and special revenue initiatives.
Ensure marketing campaigns align with revenue generation goals.
Provide limited sports information support for assigned programs when needed.
Assist with written content including press releases, feature stories and program notes.
Support media relations efforts in coordination with the Director of Sports Information and Media Relations.
Assist with game-day communications support when coverage demands require additional staff.