Director of Marketing and Communications

MATERNITY CARE COALITION INC•Philadelphia, PA

2d•$68,250 - $84,000•Hybrid

About The Position

The Director of Marketing and Communications will play a key role in the alignment with MCC’s core values and strategic priorities, reporting to the Senior Director of Communications, Marketing, and Public Relations. The Director of Marketing and Communications will develop and lead strategic marketing and communication plans for the organization with the goal of increasing brand awareness from community stakeholders, including prospective and current: clients, funders, partners, providers, donors, and volunteers. This position directs the efforts of marketing staff and coordinates, at the strategic and tactical levels, with various departments within MCC. About MCC Maternity Care Coalition (MCC) is a community-based nonprofit organization serving Pennsylvania and Delaware with over four decades of commitment to improving maternal and child health and early care and education. MCC’s mission is to improve the health and well-being of pregnant women and parenting families and enhance school readiness for children 0—3. We achieve this through direct service, advocacy, and research, in collaboration with individuals, families, providers, and communities. We envision a future where parents impacted by racial and social inequities can birth with dignity, parent with autonomy, and raise babies who are healthy, growing, and thriving.

Requirements

Demonstrated understanding of Diversity, Equity, Inclusion, and Justice Principles. Models inclusive practices and respect for differences.
Creativity and the ability to introduce new ideas and approaches.
Impeccable ability to write and edit (writing sample required)
Strong understanding of marketing best practices for print and online channels.
Experience executing large-scale agency pieces such as an Annual Report
Excellent skills in communications, project management, and administration, including the ability to set priorities, handle multiple tasks, and manage time effectively.
Good interpersonal skills and ability to work with diverse groups, independently, and as an effective team member.
Ability to work under pressure with tight deadlines.
Computer competency in word processing, preferably Microsoft Office Suite products, as well as experience with Adobe Creative Suite including InDesign, Photoshop, and Illustrator.
Enthusiasm for Maternity Care Coalition’s mission
Acute sense of judgment, tact, and professionalism
Self-starter with the ability to take initiative and problem solve
A minimum of five years of related work experience in marketing and communications, preferably in the nonprofit sector
A minimum of two years of supervisory experience
BS/BA or equivalent lived or professional experience

Nice To Haves

Candidates with diverse backgrounds and experiences are strongly encouraged to apply.
Knowledge of the Philadelphia region and relevant health partners and players is desirable

Responsibilities

Oversee the Marketing and Communication Coordinator as well as relevant marketing consultant(s) and volunteers
Sets clear performance expectations through frequent feedback, mentoring, coaching, and ensuring open communication in team building that embrace and optimize the team’s strengths and diversity
Work closely with MCC staff across departments to manage interdepartmental projects, and serve as a member of cross-departmental agency teams to provide creative input and advice on the communications and marketing aspects of MCC’s programs, services, and policy and advocacy work
Manage administrative responsibilities involved in keeping the department running smoothly and in coordination with the rest of the organization, including credit card reconciliation, invoice processing, and vendor relationship management.
Keep track of and assist in managing department calendars, including project calendars and campaign schedules.
Structures and implements marketing strategies to: Build awareness of MCC and its programs and services, Publicize accomplishments and position MCC as a thought leader in the field of maternal health within the broader community, Advance and protect MCC’s identity and image
Evaluates strategies for new marketing and outreach opportunities, ensuring alignment with strategic growth priorities and use of data and analytics, KPIs, and ROI to drive strategy.
Creates and maintains evergreen agency promotional and other marketing materials, including brand templates and standards for staff and external use.
Oversee contractors and vendors used in client- or internal-facing brand and marketing projects.
Leads creation of innovative and creative marketing collateral, including but not limited to digital ads, social media campaigns, blogs, and emails.
Collaborate on agency social media strategy; oversee maintenance of social media accounts.
Maintain and update content on website in accordance with approved agency external language and other promotional materials; support implementation of larger-scale website updates.
Leads creation of innovative and creative marketing collateral, including but not limited to mailers, advertisements, postcards, flyers, and brochures.
Implements, creates, and oversees marketing strategy for grant-funded initiatives and programs. Project manages timelines and budgets, reporting as needed, and interdepartmental collaboration.
Creates and implements project timelines for agency-wide Marketing projects and oversees project timelines managed by direct reports.
Supports fundraising activities by partnering with the Development and Grants teams
Supports event planning and promotion through the production of print and promotional materials.
Serve as support staff for MCC’s External Affairs Committee.
Commit to understanding and prioritizing MCC’s diversity, equity, inclusion and justice practices.
Research and maintain knowledge of industry trends.
Other duties as assigned.