Director of Marketing and Communications

Pike School•Andover, MA

4d•$90,000 - $110,000•Onsite

About The Position

The Director of Marketing and Communications is a high-impact leadership role within the Institutional Advancement and Enrollment (IAE) team. This individual leads the strategy and execution of all internal and external communications to drive enrollment, support fundraising, and strengthen the school’s brand. Pike seeks an innovative, collaborative, and entrepreneurial leader who can translate the School's distinctive strengths into compelling narratives that inspire prospective families, engage alumni and donors and strengthen community pride.

Requirements

Bachelor's degree required; degree in marketing, communications, journalism, public relations, English, or a related field preferred.
Four or more years of marketing or communications experience preferably within an independent school, higher education, nonprofit, or other mission-driven organization.
Outstanding writing, editing, verbal communication, and storytelling skills, with the ability to translate institutional priorities into compelling messaging for a variety of audiences.
Experience managing websites and social media platforms.
Highly collaborative with excellent attention to detail and the ability to manage multiple priorities in a fast-paced environment.
Proven ability to build relationships across a diverse school community and work effectively with faculty, staff, students, families, alumni, trustees, and external partners.
This is a full-time, twelve-month position requiring occasional evening and weekend work in support of School events and institutional priorities.

Nice To Haves

Experience with photography, videography, and digital asset management preferred.

Responsibilities

Partner with Admission to build and execute multi-channel campaigns (digital ads, print collateral, recruitment drives) that highlight Pike to prospective families.
Manage the daily operations and growth of the website (Finalsite) and social channels (Instagram, Facebook, LinkedIn); collaborate with external partners on digital advertising.
Maintain Pike’s profile across external school review sites (Google, Niche, GreatSchools etc.).
Lead promotional strategy, digital assets, signage, and collateral for key institutional events (Commencement, One Pike Day, Centennial, and Auxiliary Programs).
Maintain the master communications calendar to drive a consistent cadence for all internal (faculty, staff, parents) and external messaging.
Write, edit, and publish schoolwide e-newsletters, website stories, social content, and leadership communications via platforms like Constant Contact.
Partner with Development and Alumni Relations to ensure donor and alumni outreach aligns with schoolwide messaging and voice.
Execute the multi-year communications strategy for Pike’s 100th anniversary in 2026–2027 and beyond.
Coordinate incoming marcom requests and project timelines across departments to ensure accurate, on-time delivery.
Enforce visual identity and editorial standards across all print, digital, and promotional merchandise.
Manage digital asset libraries, schedule photography/videography vendors, handle media permissions, and cover evening/weekend events for content capture as needed.
Project manage the annual update, review cycle, and production of school handbooks, directory updates, and institutional documents across administrative departments.