FT: Assistant Athletic Director - Media Operations

Shaw University•Raleigh, NC

1d•Onsite

About The Position

The Assistant Athletic Director for Media is responsible for managing the athletics department’s public communications, media relations, and digital storytelling. The Assistant Athletic Director for Media also ensures the effective execution of game day events.

Requirements

Bachelor’s degree in communications or related field
Valid driver’s license with the ability to be approved to operate university-issued vehicles
Strong communication, leadership, and organizational skills
Ability to work evenings, weekends, holidays, and travel as required
CPR, First Aid, and AED certification required upon hire.
Must have a philosophy that is consistent with the Mission, Vision and Core Values of the organization.
Vision, commitment, and experience in achieving goals and pursuing excellence is critical; ability to work both independently and collaboratively in a dynamic and demanding environment.
Must have strong verbal and written communication and organizational skills; proven ability to manage multiple complex assignments with sensitivity to deadlines, priorities, and changing circumstances; demonstrated professional work ethic and positive, problem-solving attitude.
Must be able to read, write and speak fluently in English.
Ability to sit or stand for up to 8 hours/day.
Some lifting (up to 25 pounds occasionally), bending, and carrying.
Ability to travel extensively.
The Ability to travel frequently and work flexible hours, including nights and weekends.

Responsibilities

Serve as the primary sports information contact for the department, managing all public facing communications for intercollegiate athletics
Develop and execute a comprehensive communications strategy to promote all sports programs
Build and maintain relationships with local, regional, and national media outlets to secure coverage of athletes, coaches, and events
Promote athletic achievements, milestones, awards, and special events through press releases, media kits, and event coverage
Oversee the athletics website, ensuring schedules, rosters, bios, results, and news are accurate and up to date
Manage and create engaging content for official athletics social media accounts (e.g., Facebook, Instagram, Twitter/X)
Produce graphics, photos, videos, and multimedia to support promotional campaigns
Maintain brand consistency across all digital platforms
Coordinate live streaming, photography, and broadcast support for home and away events
Assist with preseason media days, action shots, and team videography
Provide on-site communications during games and events to ensure accurate, timely reporting
Develop and distribute print and digital publications such as fact books, game notes, and press releases
Compile and report statistics to conferences and governing bodies
Help develop and administer departmental policies and office functions
Assist in fundraising and community outreach activities related to athletics