Area Sales Manager

Resideo

1d • Remote

About The Position

ADI Global Distribution is a global wholesale distributor of electronic security, AV and low-voltage products. The Area Sales Manager will retain, grow and win B2B customers across Greater Manchester, with additional coverage across Belfast and surrounding areas. The role focuses on managing customer relationships and accounts, developing new business, executing sales campaigns, engaging with the market, and building product and market knowledge. The position involves regular face-to-face customer visits, travel across the territory, participation in trade events and training, CRM reporting, and providing forecasting and demand insight for Sales Inventory Operations Planning (SIOP).

Requirements

• Proven experience in field sales, territory management or B2B account management.
• Experience within electronic security, electrical wholesale, AV, fire, CCTV or trade distribution.
• Strong communication, negotiation and relationship-building skills.
• A proactive, well-organised approach and the ability to manage a territory autonomously.
• Confidence working in a target-driven, customer-facing environment.
• Full UK driving licence and flexibility to travel across Greater Manchester and Belfast.

Nice To Haves

• Solid understanding of sales fundamentals, pipeline management and account development.
• Ability to influence customers and internal stakeholders at all levels.
• Strong commercial mindset, including pricing, margin and deal structuring.
• Confident negotiation, closing and customer engagement skills.
• Initiative, resilience and a solution-oriented approach.

Responsibilities

• Manage, retain and grow revenue across a defined field sales territory covering Greater Manchester and Belfast.
• Build long-term relationships with security installers, systems integrators, electrical contractors and trade partners.
• Act as the trusted advisor and primary point of contact for assigned customer accounts.
• Conduct regular face-to-face customer visits to drive satisfaction, loyalty and account growth.
• Identify, prospect and onboard new B2B customers.
• Win business from competitors by communicating ADI’s value proposition, service model and product range.
• Increase share of wallet within existing accounts through consultative, solution-focused selling.
• Uncover new projects, installers and regional opportunities to drive territory growth.
• Plan, lead and execute supplier-led and branch-supported sales campaigns.
• Convert campaign activity into qualified pipeline and measurable revenue growth.
• Maintain accurate opportunity tracking, forecasts and reporting via CRM.
• Deliver performance against sales targets, KPIs and growth plans.
• Attend and support trade counters, supplier roadshows, exhibitions, installer days and industry events.
• Deliver product demonstrations and technical presentations to customers and prospective partners.
• Represent ADI as a local expert in security, AV and low-voltage technologies.
• Develop in-depth knowledge of ADI product portfolios, solutions and services.
• Stay informed about market trends, competitor activity and emerging technologies.
• Participate in technical, sales and product training.
• Provide forecasting and demand insight to support Sales Inventory Operations Planning (SIOP).

Benefits

• Competitive base salary plus car allowance or company car.
• Attractive commission and market-leading sales incentive scheme.
• Opportunity to build a long-term career within a global, industry-leading organisation.
• Comprehensive product, technical and sales training.
• Supportive, collaborative culture focused on performance, innovation and customer excellence.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed