Area Sales Leader

Pye-Barker Fire & Safety • Allentown, PA

22h

About The Position

The Area Sales Leader leads, coaches, and develops sales teams across multiple branches in an assigned area. The role focuses on growing revenue, winning new customers, and expanding the company’s market presence. Working closely with the Regional Sales Director, Branch Managers, and regional sales leadership, the Area Sales Leader translates company sales strategy into local results while spending time in the field with sellers, building customer relationships, and identifying sales opportunities. This is a hands-on leadership role centered on accountability and customer-focused selling.

Requirements

• Bachelor’s degree in business, Business Administration, or a related field, or a comparable record of sales leadership experience.
• At least three years of sales experience.
• Excellent verbal and written communication skills.
• Excellent sales and customer service skills, including proven negotiation skills.
• Strong supervisory and leadership skills.
• Excellent organizational skills and attention to detail.
• Proficiency with Microsoft Office Suite or related software.

Responsibilities

• Lead and develop branch sales teams across multiple locations within the assigned territory.
• Partner with Branch Managers and Branch Sales Leaders to develop and execute local market sales strategies.
• Partner with executive and regional leadership to establish annual sales goals, revenue targets, and performance objectives for assigned branches and sales teams.
• Translate annual sales goals into actionable territory, branch, and individual performance plans.
• Provide ongoing coaching, mentoring, and performance feedback to help sales professionals and branch teams achieve established goals and targets.
• Monitor progress against annual goals through performance reviews, pipeline evaluations, and sales metrics, and implement corrective action plans when needed.
• Foster accountability by recognizing strong performance and addressing performance gaps through coaching and development.
• Conduct ride-alongs, sales observations, pipeline reviews, and coaching sessions.
• Analyze sales performance metrics and implement action plans to improve individual and team results.
• Recruit, interview, onboard, and develop high-performing sales talent.
• Ensure consistent execution of company sales processes, CRM utilization, and forecasting expectations.
• Build and maintain relationships with key customers, strategic partners, and community organizations.
• Collaborate with Operations, Marketing, HR, Finance, and other departments to deliver an exceptional customer experience.
• Monitor market trends, competitive activity, and customer needs to identify growth opportunities.
• Assist with budgeting, territory planning, and annual sales planning initiatives.
• Travel regularly between branch locations to support sales teams and business objectives.
• Adhere to the Code of Conduct, Confidentiality Agreement, and Company Safety Policy.
• Perform other duties as assigned.

Benefits

• Medical, dental, and vision coverage.
• Company-paid life insurance.
• Company-paid short-term disability.
• 401(k) with employer match.
• Paid vacation and company holidays.
• Training and career development.
• Company vehicle, if applicable to the job.
• Immediate qualification for the ALL In Ownership Plan for eligible full-time employees.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager