Area Sales Director

Flowers Foods•New Castle, DE

5d•$74,747 - $82,615•Onsite

About The Position

Flowers Foods, Inc. (NYSE:FLO) is a leading producer of packaged bakery goods in the United States with 2025 sales of $5.3 billion. The company offers a variety of brands including Nature's Own, Wonder, Dave's Killer Bread, Canyon Bakehouse, and Tastykake. Flowers Foods fosters a culture that values Honesty & Integrity, Respect & Inclusion, Sustainability, Passion, and Humility. The company is committed to innovation and community. This role is for an Area Sales Director who will support DSD (direct store delivery) sales and Independent Distributors (IDs). The Director will assist IDs in managing customer relationships, engaging in sales activities, expanding their customer base, identifying new market opportunities, and tracking sales data. Key responsibilities include building and maintaining strong customer relationships with key accounts to ensure effective promotion and display execution, and using digital tools to demonstrate execution successes and growth potential. The Area Sales Director will collaborate with a Market Vice President and the Sales Enablement team to analyze market and territory opportunities for sales maximization, and leverage consumer insights to refine sales strategies.

Requirements

Must be able to acquire and maintain a DOT Medical Card
Valid Driver's License and Safe Driving Record
Must be at least 21 years of age

Nice To Haves

5 years of relevant experience in general management or sales.
Experience as a sales rep, distributor, or other sales position required.
Bachelor’s degree (preferably Sales or Business Administration) or equivalent experience

Responsibilities

Support DSD (direct store delivery) sales and IDs (Independent Distributors).
Support IDs’ efforts to manage customer relationships, engage in sales activities, grow their customer base, seek new selling opportunities in the market, and track sales data.
Build and maintain solid customer relationships with key accounts, that will help ensure promotion and display execution in the market.
Utilize digital tools to show execution wins and opportunities for continued growth.
Work with a Market Vice President and the Sales Enablement team to analyze market and territory opportunities to maximize sales.
Use consumer insights to adjust sales strategies.