Area Sales Director, Event Strategy & Performance

Topgolf•Brooklyn Center, MN

1d•Hybrid

About The Position

Topgolf is a sports entertainment company that has changed how millions of people experience golf and where you can build a serious career. Our venues are high-energy, high-volume environments where performance matters and results are visible. Every day, we bring together golf, food and beverage, events, and entertainment into one experience that keeps guests coming back. We're looking for an Area Sales Director who leads from the front. Someone who builds high-performing sales teams, inspects performance with precision, and drives predictable revenue growth across multiple venues. This role isn't about managing activity. It's about elevating salesmanship and owning results. If you're ready to coach, develop, and drive a sales organization; not just oversee one — this is where you do it. The Area Sales Director, Event Strategy & Performance drives revenue across assigned venues by developing sellers, leading core sales routines, and elevating salesmanship on live opportunities. This role owns coaching, pipeline inspection, strategy execution, and cross-functional alignment to deliver consistent, predictable growth across the market. The role will require weekly travel amongst assigned venue locations.

Requirements

5+ years of progressive sales experience, including leadership of direct reports
Bachelor's degree in hospitality management, Business Administration, or a related field preferred; equivalent combination of education and relevant experience will be considered
Multi-unit sales leadership experience preferred
Proven success in high-volume events or hospitality sales environments
Progressive, relevant experience within the hospitality industry preferred
Strong proficiency in Salesforce or similar CRM; Excel and reporting tools
Must be 21 years of age or older as required by state or local law
Ability to remain stationary for extended periods of time, including working at a desk, computer workstation, or within the venue
Ability to regularly move throughout the venue to conduct site tours, support event setup walkthroughs, and engage with guests and operational teams
Ability to travel amongst assigned venue locations weekly
Ability to occasionally lift, carry, and/or move up to 25 pounds
Ability to communicate clearly and effectively, both verbally and in writing, in person, by phone, and electronically; including high-volume client outreach and internal team communications
Ability to hear and respond to verbal communication in a venue environment, including areas with moderate to high levels of background noise during events and peak service periods
Visual acuity sufficient to read documents, computer screens, CRM dashboards, BEOs, and written correspondence

Nice To Haves

Being Resilient | Rebounding from setbacks and adversity when facing difficult situations.
Communicates Effectively | Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences.
Drives Results | Consistently achieving results, even under tough circumstances.
Builds Effective Teams | Building strong-identity teams that apply their diverse skills and perspectives to achieve common goals.
Strategic Mindset | Seeing ahead to future possibilities and translating them into breakthrough strategies.
Ensures Accountability | Holding self and others accountable to meet commitments.

Responsibilities

Lead and develop Venue Sales leaders through consistent 1:1 coaching, call reviews, and live deal strategy
Drive performance through Power Hours, on-site tour coaching, and support on complex opportunities
Mentor sellers on objection handling, live call execution, and high-stakes client interactions
Build a culture of sales excellence and continuous improvement across all venues
Own revenue performance across venues by driving target achievement and improving conversion rates
Inspect pipeline health and ensure consistent execution of sales standards, tools, and behaviors
Identify performance gaps early and act decisively to course correct and protect revenue
Hold teams to a high bar — results, behaviors, and standards are non-negotiable
Lead weekly 1:1s with Event Sales Directors and Managers, daily market huddles, and weekly sales meetings
Develop and refine market-level business development strategies and top account plans
Partner with General Managers to align strategy, forecasts, priorities, and execution plans
Integrate execution with the Venue Support Center Sales Leadership to drive organizational alignment
Maintain a data-driven approach through dashboard reviews, reporting analysis, and sales coordination
Identify data gaps and performance trends before they become problems
Oversee event closeouts to ensure accuracy, completion, and a strong post-event guest experience
Travel between venues (50%) to provide in-person coaching, support, and operational alignment
Build and maintain relationships with key accounts, community leaders, and business partners
Serve as a visible, energizing presence that reinforces Topgolf's culture and values in the market