Area Director-Central PA

Crunch Fitness - Fitness Growth Capital•Hampden Township, PA

17h

About The Position

The Area Director of Central PA is a boots-on-the-ground leader responsible for driving execution across clubs, bridging operations and sales, ensuring systems are followed, coaching teams, and improving the member experience. The role mentors club leaders and teams, sets high standards, and uses urgency, clarity, and compassion to drive performance. The Area Director oversees sales execution, operational excellence, leadership development, performance and growth, local outreach, and regional communication. The position includes travel of up to 90% and may require stepping into the role of an absent manager to drive team performance. Success is measured by club revenue attainment, sales-system execution, personal-training appointment and conversion metrics, staff retention and development, lead generation, outreach effectiveness, and community engagement.

Requirements

At least 5 years of experience leading multi-unit teams in fitness, hospitality, or retail, with proven results.
Mastery of membership sales, CRM systems, personal-training program integration, and field coaching.
Ability and willingness to travel up to 90%.

Responsibilities

Embed the Crunch Sales System across club staff and audit appointment setting, tours, follow-ups, and appointment execution weekly.
Coach GMs, PTMs, AGMs, and MSRs on sales tone, urgency, retention, and member experience; recognize strong performance and address gaps.
Conduct club walkthroughs with leaders to assess readiness and audit uniform compliance, front desk service, and cleanliness.
Reinforce operational systems and standard operating procedures through mentorship and coaching.
Develop leaders through shadowing, one-on-one meetings, goal-alignment huddles, and individualized growth plans.
Review daily KPI dashboards covering joins, personal-training revenue, appointments, and outreach; identify trends and create measurable, time-bound action plans.
Promote performance through contests, recognition, whiteboards, and leaderboards, and step into an absent manager’s role when needed.
Support community outreach and business relationship-building; review lead-source reports and assess event setup, lead collection, follow-up, and return on investment.
Submit weekly summaries to the VP, including insights, pivots, and red flags; provide coaching logs, leadership-development updates, and club-visit recaps.
Help design regional contests, blitzes, and campaign launches, and propose staffing changes when performance or morale is off course.