Area Director, West

Richemont•San Francisco, CA

2d•$200,000 - $250,000

About The Position

Cartier is seeking an Area Director to provide strategic leadership across multiple boutiques in the West. Reporting to the Regional VP Lead and working closely with the Regional AVP and cross-functional partners, the Area Director will connect strategy with execution to drive commercial performance, operational excellence, and exceptional client experiences. The role includes identifying opportunities to grow market share, strengthen client relationships, and elevate clienteling and omnichannel experiences while ensuring boutiques reflect Cartier’s standards and spirit. The Area Director will coach and develop Boutique Directors, build leadership capability, champion succession planning, and create opportunities for talent to grow across Cartier and Richemont. The role fosters accountability, collaboration, and continuous development, and calls for a leader who builds trust and leads with humility and optimism. The position also champions Cartier hospitality, service, clienteling, and omnichannel experiences; uses knowledge of clients, markets, and trends to elevate the experience; and contributes to regional strategy with Corporate and Regional Leadership. As a senior Maison leader, the Area Director builds partnerships across boutiques, Regional Leadership, Corporate functions, and Richemont, and represents Cartier within the luxury community. The position requires flexibility to travel and work retail hours, including weekends and client events, as business needs require. The expected base salary range is $200,000–$250,000, determined based on relevant skills, experience, and qualifications.

Requirements

8–10 years of progressive leadership experience, ideally within luxury retail or hospitality.
Proven success leading multiple locations with P&L responsibility and delivering sustainable commercial growth.
Demonstrated ability to coach leaders, build high-performing teams, and develop strong succession pipelines.
Deep understanding of luxury retail, clienteling, omnichannel strategy, and operational excellence.
Flexibility to travel and work retail hours, including weekends and client events, as business needs require.

Nice To Haves

Bachelor’s degree in business or a related field preferred.
Additional language skills.
SAP experience.

Responsibilities

Provide strategic leadership across multiple boutiques, driving commercial performance, operational excellence, and exceptional client experiences.
Identify opportunities to grow market share, strengthen client relationships, and elevate clienteling and omnichannel experiences.
Ensure boutiques reflect Cartier’s standards, elegance, and spirit.
Coach and develop Boutique Directors and strengthen leadership capability.
Champion succession planning and create opportunities for talent development across Cartier and Richemont.
Foster a culture of accountability, collaboration, and continuous development.
Champion hospitality, service, clienteling, and omnichannel experiences that represent Cartier.
Use knowledge of clients, markets, and emerging trends to elevate the client experience and help shape regional strategy.
Build partnerships across boutiques, Regional Leadership, Corporate functions, and Richemont.
Represent Cartier within the luxury community and strengthen collaboration across the business.