Area Director of Sales

Fairfield Inn & Suites Woodstock•Woodstock, GA

1d•Hybrid

About The Position

Raines Co. is seeking a powerhouse Area Director of Sales and Marketing to oversee a portfolio of hotels. This role involves driving performance, championing guest experiences, and leading marketing and revenue strategies in a fast-paced environment. Raines Co., established in 1988, is a fully integrated development, management, and investment company that operates leading hotel brands and boutique hotels. They maintain a family-oriented culture focused on building relationships with associates, partners, and communities.

Requirements

Two years’ experience as a Director of Sales and Marketing or Senior Sales Manager
Proven track record of driving revenue and exceeding goals
Experience with social media and marketing
Ability to lead sales, revenue, and marketing teams
Knowledge of competitive market trends and pricing strategies
Experience with various hotel types including full service, lifestyle, and resorts
Proficient in Delphi FDC, Microsoft 365, and brand-specific applications
Up to 100% travel requirement
Must possess a valid driver's license
Ability to travel frequently
Ability to occasionally fill in as interim Director of Sales with minimal notice

Nice To Haves

Bachelor's degree in Business Administration, Marketing, or related major preferred

Responsibilities

Actively sell, conduct site visits, and provide exceptional service to internal and external guests.
Ensure hotel staff is knowledgeable about all sales programs and key accounts.
Work in conjunction with the Regional Director of Sales and Marketing.
Maintain high standards of personal appearance and grooming.
Approach all encounters with guests and employees in an attentive, friendly, courteous, and service-oriented manner.
Maintain regular attendance in compliance with Raines Co. standards.
Communicate concerns and provide assistance to promote a positive and healthy work environment.
Produce sales department reports on a timely basis and analyze short-term fluctuations and direct selling activities to maximize revenues.
Utilize various tools and resources to carry out sales and marketing initiatives to drive overall revenues of the hotel to meet budgeted goals.
Handle problems in the workplace, including anticipating, preventing, identifying, and solving problems.
Work well in stressful, high-pressure situations, including handling guest complaints and disputes.
Assimilate complex information from various sources and adjust to meet needs.
Listen to, understand, and clarify concerns and issues raised by team members and guests.
Coordinate with General Managers to provide proper training for sales team members.
Review weekly sales calendars with team members to ensure pacing to meet monthly sales expectations.
Oversee the completion of accurate and complete monthly Sales Dashboard month-end reports.
Ensure sales team members are pacing to complete their monthly required HP sales activities.
Maintain and promote a teamwork environment with effective and clear communication.
Ensure best client service is made available through communication, cross-training, and appropriate office coverage.
Work with sales managers to ensure understanding and effective implementation of sales strategy.
Work with the management team to create and implement a sales plan (e.g., 30-60-90-day plan).
Follow and track company cross-sell procedures.
Assist with the development and implementation of promotions, both internal and external.
Update and own the sales strategy & sales plan with the General Manager(s).
Provide positive and aggressive leadership to ensure maximum revenue potential.
Use company-wide tools, systems, and applications without exception.
Lead on-property sales functions to build long-term, value-based customer relationships.
Participate in sales calls with members of the sales team to acquire new business.
Maintain an organized and accurate filing system on all accounts.
Keep immediate supervisor informed of all matters requiring their attention.
Correspond with prospects and clients, answering questions about venue options, rates, room types, packages, or promotions.
Recruit, retain, train, and discipline sales team members as required.