Apple TV Brand Social & Creative Editorial Lead

Apple • Culver City, CA

5h

About The Position

As a part of the broader Apple TV Marketing Organization, our team’s purpose is to build big word of mouth, conversation, fandoms, and love for our brand, titles, sports, and talent. This role will drive the editorial voice and creative behind the owned Apple TV social presence. As a social “Editor in Chief” for @appletv across platforms, this leader will define the brand's point of view on the internet, shaping culture by commanding a social presence that drives conversation at scale. This role is responsible for building cross functional social-first campaigns to build massive conversation and word of mouth for Apple TV.

You are an extraordinary leader who is deeply plugged into the internet, popular culture, and the ever-shifting landscape of social platforms. You have a sharp editorial instinct, a creative vision that spans brand storytelling, title campaigns, and live sports programming, and the organizational authority to make bold calls quickly. You lead a social agency partnership and hold them to the highest standard of innovation and execution. You build fandoms. You generate word of mouth at scale, all with the taste, rigor, and the intentionality that Apple demands. As a senior member of the Apple TV Social Marketing team, you operate at the intersection of brand, content, and culture, partnering with internal teams and external creative partners to ensure @appletv is the most compelling, talked-about brands online.

Requirements

• 10+ years of experience in social media marketing, with a demonstrable track record of building cultural moments and driving massive word of mouth for entertainment, sports, or highly consumer-centric brands
• Deep subject-matter expertise across social platforms. You know what formats work, what's emerging, what's dying, and you bring a sharp, proactive point of view on how to stay ahead
• A strong, instinctive editorial sensibility. You think like an Editor in Chief, you have a clear vision for brand voice, content hierarchy, and what earns attention in a crowded feed
• Proven experience leading and managing agency teams, with the ability to inspire innovation, set a high creative bar, and redirect work with clarity and conviction
• Extensive experience across brand storytelling, title campaign social, and live event or sports social. You understand that each requires a different posture and you move fluidly between them
• Strong command of social analytics and data. You use numbers to sharpen your intuition, validate creative bets, and tell a compelling story about ROI and business impact
• Exceptional communicator, presenter, and creative collaborator. You pitch with conviction, and balance humility with your confidence. You read the room expertly and bring senior leaders and external partners along on the journey

Nice To Haves

• An idea machine with excellent creative taste and expert-level fluency in social creative. You can brief, concept, elevate, and know when to kill work.
• A sophisticated understanding of internet culture, meme ecosystems, and zeitgeist content. You know what's resonant before it peaks, and you know how a brand participates authentically
• Proven ability to build cross-functional relationships and influence indirectly across a large, matrixed organization
• Experience collaborating with many high-touch stakeholders with professionalism, creativity, and discretion
• Thrives in ambiguity and fast-paced, fluid environments with competing demands and high-stakes deadlines

Responsibilities

• Drive the editorial voice and creative behind the owned Apple TV social presence.
• Define the brand's point of view on the internet, shaping culture by commanding a social presence that drives conversation at scale.
• Build cross functional social-first campaigns to build massive conversation and word of mouth for Apple TV.
• Lead a social agency partnership and hold them to the highest standard of innovation and execution.
• Operate at the intersection of brand, content, and culture, partnering with internal teams and external creative partners to ensure @appletv is the most compelling, talked-about brands online.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed