About The Position

The Platform Specialist team helps Apple Ads clients grow by combining data analysis and account optimization with clear communication of insights. This is a hands-on, client-facing account management role supporting direct and agency customers. The specialist works closely with Client Partners and internal colleagues to drive client growth, revenue, account activation, and customer satisfaction. The role focuses on developing strategic accounts in Canada and building long-term client and agency partnerships in the performance marketing space.

Requirements

  • At least 4 years of experience in performance media sales, including at least 3 years using a self-serve platform.
  • Deep understanding of the mobile app ecosystem.
  • Ability to engage, influence, and present strategically to stakeholders at every level, adapting messaging from operational counterparts to executive leadership.
  • Bachelor’s degree or equivalent work experience.
  • Ability to travel up to approximately 30% of the time, primarily across Canada and the US.
  • Fluency in English, both written and spoken.
  • Excellent communication and presentation skills in person, over video conference, and by phone.
  • Strong collaboration skills and ability to thrive in a dynamic environment.
  • Professional and positive demeanour.

Nice To Haves

  • Experience working with leading gaming brands across Canada, including established relationships with mobile gaming partners.
  • Fluency in French, both written and spoken.

Responsibilities

  • Grow and develop key strategic accounts in Canada.
  • Manage a book of business and recommend campaign optimizations that help clients achieve their business goals.
  • Build long-term partnerships with clients and agencies, in person and virtually.
  • Partner with senior decision-makers and internal leadership on executive engagements, including in-person meetings, quarterly business reviews, and joint business plans.
  • Manage day-to-day relationships with clients and agencies in the performance marketing space.
  • Maintain outreach by email, phone, and in-person meetings to drive revenue growth, account activation, and a strong pipeline across existing and new business.
  • Collaborate with the manager and fellow Platform Specialists to ensure execution and alignment with customer business goals.
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