Annual Giving & Donor Relations Manager

Girl Scouts of Northern California•San Jose, CA

About The Position

Girl Scouts of Northern California seeks a creative, strategic, and relationship-driven Annual Giving & Donor Relations Manager to grow individual philanthropic support and strengthen relationships with donors, alumni, and supporters. The role leads the execution and expansion of annual giving initiatives, develops donor acquisition, retention, and upgrade strategies, and creates meaningful ways for supporters to deepen their connection to Girl Scouting. The Manager oversees annual fundraising campaigns, grows recurring giving, supports alumni and planned giving initiatives, and implements donor stewardship and recognition strategies. The position combines strategic planning with hands-on execution. It includes developing and evaluating campaigns, creating donor-centered communications in partnership with Marketing and Communications, analyzing fundraising results, coordinating donor gatherings, and collaborating with colleagues on cultivation, stewardship, reporting, and fundraising technology. The organization describes its work as a commitment to anti-racism and anti-oppression, and to providing diverse, equitable, and inclusive spaces where girls, volunteers, and staff feel they belong.

Requirements

  • Three to five years of experience in nonprofit fundraising, annual giving, donor relations, or a related field.
  • Demonstrated experience developing and executing fundraising campaigns and donor stewardship initiatives.
  • Excellent written and verbal communication skills, including the ability to create compelling donor-centered messaging.
  • Strong organizational and project management skills, with the ability to manage multiple priorities and deadlines.
  • Experience with donor databases and fundraising technology.
  • Ability to analyze fundraising performance and use data to inform strategies and decisions.
  • Creative, proactive, and collaborative approach to fundraising and relationship-building.
  • Experience coordinating donor cultivation, stewardship, or appreciation events.
  • Commitment to the mission and values of Girl Scouts of Northern California.

Nice To Haves

  • Familiarity with Raiser's Edge NXT.

Responsibilities

  • Plan, execute, and evaluate annual fundraising campaigns, including the Year-End Appeal, Giving Tuesday, spring appeals, and other targeted initiatives.
  • Develop strategies to expand annual giving through new campaigns, segmented solicitations, and creative fundraising approaches.
  • Partner with Marketing and Communications to develop donor-centered appeals for direct mail, email, digital platforms, and other channels.
  • Identify opportunities to acquire new donors, reactivate lapsed supporters, and increase giving among existing donors.
  • Develop and implement strategies to grow recurring gifts through acquisition, conversion, retention, and stewardship.
  • Establish campaign goals, monitor performance, and use fundraising data to evaluate results and improve strategies.
  • Develop and implement donor recognition and stewardship strategies, including personalized outreach, impact communications, and appreciation activities.
  • Create opportunities to strengthen donor retention, increase giving frequency, and encourage long-term philanthropic support.
  • Support alumni fundraising and stewardship initiatives through targeted communications, outreach, and opportunities to reconnect with Girl Scouting.
  • Support planned giving awareness and stewardship for the Juliette Gordon Low Society, including communications, recognition, and cultivation activities.
  • Plan and coordinate donor cultivation and appreciation gatherings, such as donor teas, intimate receptions, alumni gatherings, and planned giving recognition events.
  • Create opportunities for donors to connect with Girl Scout programs, leadership, and mission impact.
  • Coordinate logistics, invitations, vendors, materials, and donor follow-up for assigned donor gatherings.
  • Partner with the Program Team's Event Manager on donor-related components of larger fundraising events, as appropriate.
  • Collaborate with Marketing and Communications to develop donor newsletters, impact stories, stewardship materials, and other donor-facing content.
  • Work with the database team on donor segmentation, campaign tracking, accurate donor records, and fundraising reporting.
  • Monitor and report on annual giving revenue, donor retention, recurring giving growth, campaign performance, and stewardship activities.
  • Collaborate with the Senior Director and Fund Development colleagues to identify donor upgrade opportunities and coordinate cultivation and stewardship.
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