Analytics Manager

Avis Budget Group • Parsippany, NJ

3d • $135,000 - $155,000

About The Position

The eCommerce Analytics Manager owns end-to-end measurement of the customer reservation journey across Avis Budget Group’s global digital channels. The role turns funnel data into actions that improve conversion and revenue, partnering with Product, Marketing, Pricing, and Engineering teams worldwide to understand how customers search, select, and book across web and app and where they drop off. The manager sets standards for funnel measurement, identifies high-value opportunities, and guides experimentation to drive growth across markets.

The position leads measurement of the global booking funnel, defines and maintains standard funnel KPIs, diagnoses conversion changes, and builds executive-ready dashboards. It partners with Product and UX on opportunity sizing and experimentation, evaluates A/B and multivariate tests, and measures the revenue impact of shipped changes. It also works with Engineering and Data teams on tracking requirements, data quality, shared metric definitions, and measurement-gap resolution.

The manager presents findings and recommendations to senior stakeholders, collaborates with regional teams across North America, EMEA, and APAC, and mentors analysts to raise analytics maturity. The role is based in Parsippany, New Jersey. The annual starting salary is $135,000–$155,000, with starting pay affected by factors including geography, skills, education, experience, and other qualifications.

Responsibilities

• Own the global booking funnel, from landing and search through vehicle selection, extras, checkout, and confirmation, across web and app.
• Define and maintain standard funnel KPIs, including traffic, step conversion, drop-off, booking conversion rate, revenue per visitor, and ancillary attach rate.
• Diagnose conversion changes by market, brand, channel, device, and customer segment, and explain the causes behind the numbers.
• Build and maintain executive-ready dashboards that provide a trusted view of funnel health.
• Partner with Product and UX to size opportunities, form hypotheses, and prioritize the roadmap by expected impact.
• Design, analyze, and report on A/B and multivariate tests using sound statistical methods.
• Quantify the revenue impact of shipped changes and track benefits over time.
• Work with Engineering and Data teams to define tracking requirements and maintain accurate, consistent event data across regions.
• Establish shared definitions and documentation so funnel metrics are consistent across markets.
• Audit tagging and data quality, and lead resolution of measurement gaps.
• Present findings and recommendations to senior stakeholders in clear, decision-oriented language.
• Collaborate across time zones with regional teams in North America, EMEA, and APAC.
• Mentor analysts and raise analytics maturity across the organization.

Benefits

• Medical, dental, vision, life, and disability insurance.
• Voluntary benefits including group auto insurance, group home insurance, pet insurance, legal assistance, identity theft protection, FSA, accident insurance, critical illness insurance, and additional life insurance coverages.
• 401(k) retirement plan with company-matched contributions.
• Full training to learn the business and enhance professional skills.
• Employee discounts, including discounted prices on the purchase of Avis/Budget cars.
• Employee Assistance Program services, including counseling, financial and legal consultation, and referrals for care services.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed