Analytics Manager
About The Position
The eCommerce Analytics Manager owns end-to-end measurement of the customer reservation journey across Avis Budget Group’s global digital channels. The role turns funnel data into actions that improve conversion and revenue, partnering with Product, Marketing, Pricing, and Engineering teams worldwide to understand how customers search, select, and book across web and app, and where they drop off. The manager sets measurement standards, identifies high-value opportunities, and guides experimentation to drive growth across markets. The role also establishes consistent funnel definitions and tracking practices, maintains trusted dashboards, diagnoses changes in performance, evaluates the impact of shipped changes, and presents recommendations to senior stakeholders. It collaborates with regional teams across North America, EMEA, and APAC, and mentors analysts to improve analytics maturity across the organization.
Responsibilities
- Own measurement of the global booking funnel from landing and search through vehicle selection, extras, checkout, and confirmation across web and app.
- Define and maintain standard funnel KPIs, including traffic, step conversion, drop-off, booking conversion rate, revenue per visitor, and ancillary attach rate.
- Diagnose conversion changes by market, brand, channel, device, and customer segment, and explain the drivers behind the numbers.
- Build and maintain executive-ready dashboards that provide a trusted view of funnel health.
- Partner with Product and UX to size opportunities, form hypotheses, and prioritize the roadmap by expected impact.
- Design, analyze, and communicate A/B and multivariate test results using sound statistical methods.
- Quantify the revenue impact of shipped changes and track benefits over time.
- Work with Engineering and Data teams to define tracking requirements and maintain accurate, consistent event data across regions.
- Establish shared definitions and documentation so funnel metrics are consistent across markets.
- Audit tagging and data quality, and lead resolution of measurement gaps.
- Present findings and recommendations to senior stakeholders in clear, decision-oriented language.
- Collaborate across time zones with regional teams in North America, EMEA, and APAC.
- Mentor analysts and raise analytics maturity across the organization.
Benefits
- Medical, dental, vision, life, and disability insurance
- Voluntary benefits including group auto insurance, group home insurance, pet insurance, legal assistance, identity theft protection, FSA, accident insurance, critical illness insurance, and additional life insurance coverages
- 401(k) retirement plan with company-matched contributions
- Full training to learn the business and enhance professional skills
- Employee discounts, including discounted prices on the purchase of Avis/Budget cars
- Employee Assistance Program services, including counseling, financial and legal consultation, and referrals for care services
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
