Analytics Manager
About The Position
The eCommerce Analytics Manager owns end-to-end measurement of the customer reservation journey across Avis Budget Group’s global digital channels. The role turns funnel data into actions that improve conversion and revenue, partnering with Product, Marketing, Pricing, Engineering, and regional teams to understand how customers search, select, and book across web and app. The manager establishes measurement standards, identifies high-value opportunities, and guides experimentation across markets. The role owns the global booking funnel from landing and search through vehicle selection, extras, checkout, and confirmation. It defines and maintains standard funnel KPIs, diagnoses changes by market, brand, channel, device, and customer segment, and creates executive-ready dashboards. It partners with Product and UX on opportunity sizing and prioritization, designs and evaluates A/B and multivariate tests using sound statistical methods, and measures the revenue impact of changes over time. The manager works with Engineering and Data teams on tracking requirements, event-data accuracy, shared metric definitions, documentation, tagging audits, and resolving measurement gaps. The position presents clear, decision-oriented recommendations to senior stakeholders, collaborates with regional teams across North America, EMEA, and APAC, and mentors analysts to improve analytics maturity.
Responsibilities
- Own measurement of the global booking funnel across web and app, from landing and search through vehicle selection, extras, checkout, and confirmation.
- Define and maintain funnel KPIs, including traffic, step conversion, drop-off, booking conversion rate, revenue per visitor, and ancillary attach rate.
- Diagnose conversion changes by market, brand, channel, device, and customer segment, and explain the underlying drivers.
- Build and maintain executive-ready dashboards that provide a trusted view of funnel health.
- Partner with Product and UX to size opportunities, develop hypotheses, and prioritize the roadmap based on expected impact.
- Design, analyze, and communicate results from A/B and multivariate tests using sound statistical methods.
- Quantify the revenue impact of shipped changes and track benefits over time.
- Work with Engineering and Data teams to define tracking requirements and maintain accurate, consistent event data across regions.
- Establish shared definitions and documentation so funnel metrics are consistent across markets.
- Audit tagging and data quality, and lead resolution of measurement gaps.
- Present findings and recommendations to senior stakeholders in clear, decision-oriented language.
- Collaborate across time zones with regional teams in North America, EMEA, and APAC.
- Mentor analysts and raise analytics maturity across the organization.
Benefits
- Medical insurance
- Dental insurance
- Vision insurance
- Life insurance
- Disability insurance
- Voluntary group auto insurance
- Voluntary group home insurance
- Pet insurance
- Legal assistance
- Identity theft protection
- Flexible spending account (FSA)
- Accident insurance
- Critical illness insurance
- Additional life insurance coverage
- 401(k) retirement plan with company-matched contributions
- Full training to learn the business and enhance professional skills
- Employee discounts, including discounted prices on Avis/Budget car purchases
- Employee Assistance Program, including counseling, financial and legal consultation, and referrals for care services
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
