Analytics Implementation Manager - Remote

Midwestern Interactive Growth Team•Lincoln, NE

19h•Remote

About The Position

Masterworks, with over thirty years of experience, partners with nonprofits, ministries, charities, and faith-based organizations to enhance donor relationships, increase revenue, and measure impact. As part of Gloo, a technology platform for the Christian faith ecosystem, Masterworks combines agency expertise with the scale of a technology company. The Analytics Implementation Manager role is crucial for ensuring the success of campaigns by accurately tracking, proving, and improving their delivery for clients. This position is responsible for the daily health of Masterworks' client tracking ecosystem, which includes over 100 digital properties for nonprofits and Gloo capital partners. The role focuses on implementation and quality assurance, involving the deployment and maintenance of tracking tags, investigating data gaps, supporting new client onboarding, and resolving telemetry issues. The manager will work closely with the Director of Data & Reporting and a telemetry development contractor, overseeing the entire telemetry operations lifecycle from deployment to verification.

Requirements

3+ years of hands-on digital analytics or tag management experience
Strong working knowledge of Google Tag Manager, including building and managing tags, triggers, variables, and container structures
Experience with a web analytics platform (Piwik PRO, GA4, Adobe Analytics, or similar), configuring goals, events, and e-commerce tracking
Ability to debug tracking issues using browser developer tools (network tab, dataLayer inspection, event chain following)
Comfort managing multiple client contexts simultaneously
Clear written communication skills for explaining technical findings to non-technical teammates and clients via Slack, email, and Fibery

Nice To Haves

Experience with Piwik PRO specifically (tag management, reporting, consent management)
Familiarity with programmatic and paid social ad platform pixels (Meta, Google Ads, Adform, The Trade Desk)
Understanding of CRM source code tracking and UTM parameter schemas
Basic SQL or data inspection skills (BigQuery, Looker, or similar)
Experience in an agency environment managing multiple client accounts

Responsibilities

Monitor and maintain Piwik PRO tracking configurations across 100+ client site instances, including conversion events, goals, and e-commerce tracking.
Deploy and update the Masterworks CDN-hosted telemetry stack in collaboration with development contractors.
Manage Piwik PRO tag configurations (tags, triggers, variables, and container publishes).
Ensure client tagging remains synchronized with changes in client websites, donation platforms, or ad account configurations.
Review daily and weekly telemetry monitoring alerts, identify data collection gaps, and triage issues.
Debug conversion event failures and identify issues between client technologies and the tracking interface.
Verify new tag deployments using live page inspection, browser developer tools, and Piwik reporting APIs.
Develop AI/automated methods for monitoring client sites and configurations.
Serve as the primary responder for telemetry tickets from various internal teams (Client Service, Project Management, Digital Media, Operations, Gloo capital partners).
Answer questions about dashboard results, explain tracking behavior, and translate technical findings for non-technical audiences.
Conduct live tests of client donation systems using credit cards to verify real-world conversion event capture.
Escalate and coordinate with the telemetry development contractor for code-level issue resolution.
Support the technical digital onboarding of new clients, including Piwik site instance configuration and ad platform pixel setup.
Document client-specific tagging configurations, deployment notes, and testing guides in Notion.
Participate in client-facing technical onboarding calls to explain tracking approaches.
Use and improve AI/automation systems to streamline the onboarding process.
Ensure Gloo capital partners have the technical means to capture consent settings from website visitors.
Ensure tracking on capital partner and client sites conforms to Gloo corporate requirements for data collection practices.
Maintain client URL parameter sheets and support the Operations team with link testing.
Investigate and resolve source code ingestion issues, tracing data flow from ad click to CRM.
Keep client-level telemetry documentation current in Notion.
Contribute to internal runbooks and testing guides for team scalability and knowledge transfer.
Stay informed about changes in the data collection and digital tracking landscape.
Recommend changes to telemetry architecture and tech stack, and collaborate on implementation.