Marketing Analytics Implementation Specialist (Remote Contractor)

Rankings.io•St. Louis, MO

1d•$2,500 - $3,000•Remote

About The Position

This is a remote independent contractor opportunity working closely with our US-based team. Candidates should have strong English communication skills and substantial overlap with US Central or Eastern Time business hours. Successful candidates will operate as independent contractors and are expected to manage their work independently while meeting agreed-upon deadlines, deliverables, and communication expectations. At Rankings.io, we help elite law firms dominate their markets with world-class SEO, paid media, and data-driven strategy. As our measurement ecosystem expands, we are hiring a Marketing Analytics Implementation Specialist to ensure every marketing touchpoint is accurately tracked, validated, and connected to downstream intake and revenue. This is a technical, detail-oriented role responsible for clean data capture, dependable tracking architecture, and cross-platform attribution accuracy across websites, ad platforms, and CRMs.

Requirements

Substantial overlap with US Central and/or Eastern Time business hours to support collaboration and communication with team members and stakeholders.
Ability to work independently and manage priorities in a remote environment.
3+ years in an attribution, analytics, or digital measurement role.
Strong experience with GA4, platform pixels, enhanced conversions, CAPI, and cross-channel attribution workflows.
Familiarity with LeadDocket, Clio, HubSpot, and/or Salesforce.
Proficiency with Zapier, APIs, and webhook-driven data flows.
Experience troubleshooting form tracking, phone tracking, and intake system attribution.
Detail-oriented with excellent problem-solving and communication skills.
Candidates must be willing and able to install and maintain Huntress endpoint security software on any computer used to access company systems.

Nice To Haves

Agency or legal marketing experience is preferred but not required.

Responsibilities

Maintain and evolve our multi-touch attribution framework across paid media, organic, social, website interactions, phone calls, and CRM intake workflows.
Define and enforce channel classification rules, naming conventions, and lead source hierarchies.
Partner with Paid Media, SEO, and BI teams to ensure attribution logic matches real-world channel activity for Account Managers and Project Managers.
Configure conversion events, parameters, and user properties to support multi-touch attribution in GA4.
Maintain cross-domain tracking and resolve session stitching issues in GA4.
Troubleshoot UTM and traffic inconsistencies in GA4.
Implement and maintain platform tracking for paid media (enhanced conversions, CAPI, offline conversion imports, click IDs, and lead form tracking).
Ensure tracking alignment across platforms, GA4, and CRM systems.
Collaborate with developers on data-layer enhancements, tagging updates, and server-side tracking setups.
Test form submissions, CTAs, button clicks, and intake pathways (both desktop and mobile).
Validate dynamic phone numbers, call tracking scripts, and funnel UX that affects attribution accuracy.
Configure CallRail numbers, source pools, routing logic, recording settings, and integrations with CRMs and ad platforms.
Validate that calls are properly attributed, tagged, and passed into CRMs and ad platforms for offline conversion uploads.
Monitor and resolve discrepancies in call tracking data versus CRM or GA4.
Ensure attribution continuity from first touch through intake and revenue events.
Map CRM fields to channel attribution fields (source, medium, campaign, keyword, etc.).
Maintain automations for pushing/pulling lead, call, and revenue data between CRMs and ad platforms.
Audit intake workflows and troubleshoot attribution breaks inside CRM environments.
Use Zapier and direct APIs to build reliable, fault-tolerant attribution pipelines.
Maintain automation logic for lead source stamping, multi-touch timeline enrichment, offline conversion and revenue uploads, and data synchronization across web, CRM, and advertising platforms.
Partner closely with BI and IT teams to ensure data flows match warehouse and reporting requirements.
Conduct routine testing of all lead forms, calendars, chat widgets, and mobile experience tracking.
Monitor and validate phone numbers, call routing, and dynamic number insertion.
Implement and maintain spam detection and prevention setups (CAPTCHAs, bot filters, honey pots, gating logic, blacklists).
Identify and remediate tracking breaks caused by website changes, CRM updates, ad platform changes, or automation failures.
Document testing procedures and maintain a clear log of tracking validations and failures.
Work with other Attribution Specialists to maintain consistent tracking for all clients.
Work with Business Intelligence Specialists and Data Specialists to ensure data governance and data clarity are maintained.
Work with Account Managers and Project Managers to ensure we are all aligned on tracking.