Analyst, Organic Search - Content Focus

Augurian•Saint Paul, MN

About The Position

As an Organic Search Content Analyst at Augurian, you’ll be in the work every day across the full organic practice: analyzing client SEO and AEO performance, supporting technical optimizations, and, above all, planning and creating the content that earns rankings and answer-engine citations. You’ll use tools like Google Search Console, SEMrush, Google Analytics, and a growing set of AI tools to understand what’s happening, figure out what to do next, and produce content at a pace and quality bar most agencies can’t match. We’re looking for someone with a solid SEO foundation and a real love for content: someone who writes well, thinks analytically, and cares about why a piece of content works, not just whether it got done. You don’t need to have all the answers yet, but you need to want to find them. You’ll support a diverse client mix, from B2B organizations with long sales cycles to multi-location businesses in healthcare, retail, higher education, and grocery, giving you broad exposure to different audiences and business models early in your career. If you want to grow as a well-rounded organic search practitioner with content as your specialty, this is your launchpad.

Requirements

Solid SEO foundation
Writes well
Thinks analytically
Foundational knowledge of crawling, indexing, and ranking

Nice To Haves

Real love for content
Cares about why a piece of content works, not just whether it got done
Wants to find answers

Responsibilities

Conduct keyword research and analysis to inform SEO and AEO strategies.
Assist in developing on-page and off-page optimization recommendations.
Apply on-page best practices: title tags, meta descriptions, headers, internal linking, and schema recommendations.
Analyze competitors’ SEO and AEO approaches and flag opportunities.
Leverage foundational knowledge of crawling, indexing, and ranking to identify technical SEO opportunities, especially those affecting content discoverability.
Support the delivery and development of client SEO audits and diagnostics.
Execute technical SEO initiatives: redirect management, internal link optimization, backlink management, and more.
Conduct topic and audience research to identify content opportunities that support SEO and AEO goals.
Build and maintain content calendars and topic clusters aligned with client priorities and business objectives.
Perform content gap and competitor content analyses and recommend where clients can win.
Contribute to content strategy development under the guidance of managers and senior team members.
Create end-to-end content briefs to drive traffic through blog, landing page, location page, and resource content development.
Write, edit, and optimize content for search engines, answer engines, and user experience.
Refresh and consolidate existing content to recover or grow organic performance.
Structure content so it’s clear, citable, and likely to be surfaced in AI Overviews, answer engines, and LLM-driven search.
Ensure content meets quality standards, brand voice guidelines, and E-E-A-T expectations before delivery.
Use AI tools for keyword research, outlining, drafting, and SEO auditing, applying human judgment and editorial QA to everything that ships.
Help develop and refine AI-assisted content workflows, prompts, and templates for the team.
Explore and experiment with AI tools relevant to content and organic search; share discoveries with the team.
Monitor and analyze website performance metrics using analytics platforms.
Track content performance, including traffic, rankings, engagement, conversions, and AI citations; identify top performers and underperformers and recommend next steps.
Monitor client visibility across AI search experiences and flag trends.
Generate regular reports on organic campaign performance and collaborate with team members to present findings internally.
Communicate campaign strategies, content plans, performance updates, and recommendations clearly and professionally.
Collaborate with client stakeholders on content approvals, subject-matter input, and feedback.
Address client feedback and ensure satisfaction.
Observe and learn from senior team members’ consultative client interactions to develop advisory skills.
Collaborate with paid media, analytics, and sales teams when cross-channel value justifies the investment.
Coordinate with client writers, designers, or contractors as needed.
Learn and effectively use SEO, AEO, and analytics tools to strengthen both technical and content skills.
Stay informed about search, content marketing, and AI best practices.
Contribute ideas for how AI and new approaches can improve team processes and client outcomes.
Uphold and promote the agency’s core values, fostering a positive and inclusive workplace culture.