Senior Manager, Organic Search

Neighborly•Irving, TX

6d•Hybrid

About The Position

Neighborly is seeking a Senior Manager, Organic Search to lead the Organic Search strategy and performance for Neighborly.com and its brand websites. This role involves leading a team to analyze Organic Search performance, identify improvement opportunities, and drive revenue through higher search rankings and keyword conversion. Organic search encompasses SEO, GEO, and Google Business Profile Optimizations (GBP). The ideal candidate will be empowered to innovate and contribute to the company's strategic vision in the home and business services sector.

Requirements

7 + years of experience in Digital Marketing, Data Analysis, or a related field.
Strong experience with SEO; Deep understanding of search engine ranking criteria, including local ranking factors.
Ability to communicate effectively, both verbally and in writing, across cross-functional teams.
Ability to manage multiple priorities and meet deadlines in a fast-paced environment.
Detail-oriented with a high level of accuracy.
Ability to demonstrate problem-solving and critical thinking skills.
Ability to work independently and as part of a team.
Bachelor’s degree in Marketing, Business, Information Technology, or related fields.

Nice To Haves

2+ years of experience managing a team of SEO and Content professionals.

Responsibilities

Lead the development of SEO, GEO and GBP strategies for multiple brands.
Develop roadmaps of activities and project manage assignments.
Serve as the organic search point person for the head of marketing, brand presidents, and other departments for the brands they are responsible for.
Collaborate with technical SEO lead, content lead, Product and IT on website migration projects.
Lead content and on-page related projects related to site migrations.
Assist with technical SEO and GEO projects related to site migrations.
Perform technical website audits to identify obstacles that may prevent optimal indexation of managed websites.
Provide technical SEO recommendations to improve organic performance.
Perform keyword analysis to identify content opportunities including for existing URLs and new landing pages (content gaps).
Monitor performance across managed brands.
Deliver and present performance reports to Organic Search Director, leadership and brand team.
Deliver ad-hoc reports.