Senior Manager, Organic Search

Neighborly®•Irving, TX

21h•Hybrid

About The Position

The Senior Organic Search Manager will be responsible for leading Organic Search strategy and performance for Neighborly.com and its brand websites. The person in this role will lead a team in the analysis of Organic Search performance and identification of opportunities for performance improvement, with the end goal of driving revenue from higher search rankings and keyword conversion. Organic search refers to and not limited to Search Engine Optimization (SEO), Generative Engine Optimization (GEO) and Google Business Profile Optimizations (GBP).

Requirements

7+ years of experience in Digital Marketing, Data Analysis, or a related field.
Strong experience with SEO required; Deep understanding of search engine ranking criteria, including local ranking factors.
Ability to communicate effectively, both verbally and in writing, across cross-functional teams.
Ability to manage multiple priorities and meet deadlines in a fast-paced environment.
Detail-oriented with a high level of accuracy.
Ability to demonstrate problem-solving and critical thinking skills.
Ability to work independently and as part of a team.
Bachelor’s degree in Marketing, Business, Information Technology, or related fields

Nice To Haves

2+ years of experience managing a team of SEO and Content professionals preferred but not required.

Responsibilities

Lead the development of SEO, GEO and GBP strategies for multiple brands.
Develop roadmaps of activities and project manage assignments.
Organic search point person for head of marketing, brand presidents and other departments for the brands you are responsible for.
Collaborate with technical SEO lead, content lead, Product and IT on website migration projects. Lead content and on-page related projects related to site migrations. Assist with technical SEO and GEO projects related to site migrations.
Perform technical website audits to identify obstacles that may prevent optimal indexation of managed websites. Provide technical SEO recommendations to improve organic performance.
Perform keyword analysis to identify content opportunities including for existing URLs and new landing pages (content gaps).
Monitor performance across managed brands. Deliver and present performance reports to Organic Search Director, leadership and brand team. Deliver ad-hoc reports.