Search and Content Analyst

Arizona State University • Scottsdale, AZ

3d • Hybrid

About The Position

ASU EdPlus is seeking a curious, detail-driven Search and Content Analyst to join their Strategic Communications and Content Operations team. This role will support the search strategy team in optimizing digital content across ASU Online and other products. The analyst will conduct keyword research, audit pages, shape SEO-informed content briefs, and track the performance of optimizations. This position is ideal for a strong critical thinker with proven skills in search engine optimization and digital content performance, offering opportunities to work across SEO research, search performance monitoring, content optimization, and content strategy.

Requirements

• Bachelor's degree and five (5) years of experience appropriate to the area of assignment/field; OR, Any equivalent combination of experience and/or training from which comparable knowledge, skills and abilities have been achieved.
• Experience in digital marketing, search or content strategy.
• Experience developing SEO-informed content briefs or translating search insights into content strategy.
• Experience building dashboards or recurring performance reports (Looker Studio or similar).
• Demonstrated interest in and passion for technologies, tools and skills, including SEO platforms and AI-assisted methods for search analysis and content optimization.
• Proven experience driving positive results in the SEO field.
• Experience with Google Search Console and Google Analytics.
• Evidence of strong written communication skills to write briefs and strategies.
• Demonstrated ability to work collaboratively with others to accomplish tasks.
• Demonstrated ability to learn new technologies as needed to accomplish tasks.
• Demonstrated ability to multitask and work in a deadline-driven environment.

Responsibilities

• Interpret search data using search tools and large language models, and deliver clear, actionable recommendations that improve page visibility and user relevance.
• Conduct keyword research to support academic programs, priority pages and marketing campaigns.
• Audit webpages for on-page SEO improvements, including metadata, headings, internal linking and content alignment; conduct periodic sitewide and section-level SEO audits, presenting findings and recommendations to stakeholders.
• Prepare SEO-informed content briefs that guide content strategy.
• Monitor rankings, query trends and performance patterns to identify opportunities and issues, diagnose notable changes in impressions, clicks, CTR or query mix, and recommend responses.
• Review competitor and peer institution search performance for benchmarking and insights.
• Analyze performance data from Google Search Console, Google Analytics and Semrush across priority pages and sections.
• Build and maintain dashboards and recurring reports for internal stakeholders, summarizing key takeaways and trends.
• Track and evaluate the impact of optimizations on specific pages and content groups, reporting outcomes and lessons to inform future work.
• Maintain ASU brand standards across search-facing content where applicable.
• Assume or coordinate other duties or projects as assigned or directed.

Benefits

• Healthcare
• Financial Security
• Retirement
• Family Resources
• Tuition Reduction (Eligible ASU Employee, their dependents and spouse.)
• Discounts

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level