Analyst, Cust Relation Marketing - Rejuvenation
About The Position
The Analyst will support the Rejuvenation Customer Relationship Marketing team in optimizing digital, email, and print marketing programs to drive sales, acquire new customers, and increase engagement and spending among existing customers. The role focuses on developing and executing the email circulation plan, analyzing campaign performance, testing content and messaging, managing digital campaign budgets, and reporting on key performance indicators. The Analyst will use data and analytical tools to identify trends and opportunities, recommend marketing investments, and ensure campaigns align with brand initiatives and growth strategies. The position works closely with the email deployment and digital execution teams, brand marketing, finance, customer analytics, and other cross-functional partners. It also involves sharing best practices with peers across Williams-Sonoma, Inc. brands and monitoring the competitive marketplace and marketing trends. This role requires working onsite in the San Francisco, California office Monday through Thursday.
Requirements
- BA/BS degree in Marketing, Business, or a related field, or equivalent work experience.
- At least 1 year of experience in Digital, Email, or E-Commerce Marketing.
- Strong interest in email marketing; enthusiasm and self-motivation.
- Ability to lead projects proactively.
- Analytical problem-solving skills and curiosity.
- Ability to identify trends and turn data into actionable insights that drive results.
- Strong organizational and interpersonal skills, with excellent written and verbal communication.
- Ability to prioritize multiple projects, remain flexible, and work in a fast-paced environment.
- Intermediate to advanced Excel skills, including VLOOKUPs and pivot tables.
- Meticulous attention to detail.
- Ability to build effective relationships with team members, cross-functional partners, and vendors.
- Proven track record of managing and optimizing a budget to ROI goals.
- Ability to work onsite in the San Francisco, California office Monday through Thursday.
Nice To Haves
- Experience with a web analytics system.
Responsibilities
- Prepare weekly and ad-hoc email reports covering customer engagement metrics, trends, test results, campaign performance, and creative performance.
- Maintain key tracking documents, including the email circulation plan and digital spend pacing.
- Track spend, revenue, and KPIs weekly and make investment recommendations as needed.
- Use available analytical tools to gather data and inform marketing strategy and investment decisions.
- Partner cross-functionally to test email campaign links for accuracy before launch.
- Assist with monthly financial forecasts and accruals.
- Work proactively with team members, email deployment and digital execution teams, brand marketing, finance, customer analytics, and other cross-functional groups.
- Share best practices and test results with peers at other Williams-Sonoma, Inc. brands.
- Analyze the competitive marketplace and follow marketing trends.
Benefits
- Generous discount on all WSI brands.
- 401(k) plan and other investment opportunities.
- Paid vacations, holidays, and time off to volunteer.
- Health benefits, including dental and vision insurance and same-sex domestic partner benefits.
- Tax-free commuter benefits.
- Wellness program supporting physical, financial, and emotional health.
- In-person and online learning opportunities through WSI University.
- Cross-brand and cross-function career opportunities.
- Resources for self-development.
- Advisor (Mentor) program.
- Career development workshops, learning programs, and speaker series.
- Potential merit and bonus opportunities.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
