Analyst, Constituent & Marketing Analytics (13 month contract)

Heart & Stroke

1d•Hybrid

About The Position

The Analyst, Constituent & Marketing Analytics is responsible for delivery of analytics and data-driven insight in support of the Foundation’s fundraising programs, products and campaigns, as to best drive net revenue growth, supporter loyalty and supporter engagement. This includes support in data operations, analysis, segmentation, targeting, as well as process documentation and data management. This role primarily supports, but is not exclusive to, the Lottery program. Working collaboratively with departmental and organizational peers the role will provide analytics support in a fast-paced, fluid environment to ensure data-driven decision-making advances progress toward our mission.

Requirements

Minimum 2 years of analytics or data management experience in a customer-centered organization
Experience reporting on mass media campaigns including all types of digital and traditional media channels
Experience delivering data analysis and insight through storytelling and visualization
Experience in data-visualization and data modeling using tools like Power BI or Tableau
Experience working with CRM systems, and Cloud Analytics environments like BigQuery, Snowflake or Redshift
Experience working with Google Analytics and digital marketing performance management
University degree in analytics, data science, statistics, finance or equivalent
Solid experience and understanding of data to inform integrated digital/offline campaign operations, tactics evaluation and results monitoring
Exceptional data analysis skills using Excel, SQL, DAX
Data-visualization using tools like Power BI
Experience integrating AI tools (Co-pilot, Claude, etc…) into an analytics workflow
A good understanding of customer experience
Understanding of customer file segmentation and strategic planning based on ongoing interactive communication
Good project management skills and ability to oversee and execute on complex campaign schedules
Ability to translate complex ideas to layperson language
Ceaseless curiosity and an ability to delve into the data to prove/disprove hypothesis
An extremely strong ability to translate data into action
Strong ability to manage multiple demands
Strong interpersonal skills including collaboration and consultation as part of a team
Self-starter with comfort turning ambiguity into process and action

Responsibilities

Analyze customer behaviour and work with marketing leads to develop and implement supporter segmentation and communication strategies and tactics
Evaluate tactics and develop data insights to identify opportunities to improve supporter communication, upgrade, cross-sell, retention and lifetime value
Intake analytics and reporting requests, including documenting requirements, metrics and dimension definitions, mock ups and robust documentation while tracking in task management platform
Ensure the accurate completion of daily, weekly and campaign performance reports, as well as automated reports and dashboards using BigQuery, PowerBI, Salesforce Marketing Cloud, Google Analytics, Social and Paid Digital channels amongst other data sources.
In-campaign, track Media, Digital and Offline channel results, provide status updates during weekly meetings and recommend changes mid campaign to drive results
Collaborate in the planning, execution and evaluation of the Foundation’s multi-channel Direct Marketing campaigns
Manage the marketing campaign calendar ensure critical dates related to data operations are met
Extract data required for campaign analysis and communications using existing data protocols and request forms
Document new data protocols to ensure knowledge sharing and transfer
Work with key stakeholders and media vendors to support media campaign planning
Ensure data operations meet plan and data sent to and received from external partners is accurate and timely
Identify when changes or improvements to datasets are required, and collaborate to develop requirements and UAT
Work with vendors to ensure work is being completed as agreed
Work across the organization to keep informed of other Foundation programs and activities to identify opportunities for learning, insight and collaboration
Support priority initiatives and projects
Provide data and insights to support the development of program leads’ annual and short-term plans, forecasts and budgets
Build strong lateral relationships with IT team and vendors to achieve maximum integrations and synergies