Analyst - B2B Content Development
About The Position
The Analyst, B2B Content Development will support the creation and execution of American Express’ commercial storytelling assets across channels for a growing pipeline of launches, product refreshes, and enterprise priorities. As part of the broader Brand & Demand Strategy team, this role is actively involved in the end-to-end content development process — supporting steps that include intake and agency briefing, production, approvals, and delivery. Working across Marketing, Product, Legal, Compliance, and external agencies, this individual will help bring product solutions to life through smart, engaging storytelling. This includes assets developed for our mid-funnel commercial content platform -- American Express Business Intel, which can include longform articles, explainer graphics and videos, as well as ancillary items to support amplification, such as caption copy and creative for paid media placements and organic social posts. This is an opportunity to build foundational skills in B2B content marketing, project coordination, and cross-functional collaboration within a fast-moving environment.
Requirements
- Foundational skills in B2B content marketing
- Project coordination skills
- Cross-functional collaboration skills
Responsibilities
- Support the creation and execution of American Express’ commercial storytelling assets across channels for a growing pipeline of launches, product refreshes, and enterprise priorities.
- Actively involved in the end-to-end content development process — supporting steps that include intake and agency briefing, production, approvals, and delivery.
- Help bring product solutions to life through smart, engaging storytelling.
- Develop assets for the mid-funnel commercial content platform, American Express Business Intel, which can include longform articles, explainer graphics and videos.
- Create ancillary items to support amplification, such as caption copy and creative for paid media placements and organic social posts.
Benefits
- Competitive base salaries
- Bonus incentives
- 6% Company Match on retirement savings plan
- Free financial coaching and financial well-being support
- Comprehensive medical, dental, vision, life insurance, and disability benefits
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
