Amazon UK/EU Manager (German & English speaking)

Fellow•San Francisco, CA

1d•Onsite

About The Position

At Fellow, we're on a mission to help people brew ridiculously good coffee at home. But we're more than just beautifully designed kettles and grinders—we're a brand built on innovation, community, and culture. We believe great coffee isn't just about the final cup; it's about the experience, the ritual, and the people who make it all happen. We're looking for an Amazon UK/EU Manager to own and accelerate Fellow's presence across five markets—UK, Germany, France, Italy, and Spain. This is a newly created role that reflects our commitment to building a dedicated, in-house capability in Europe, and is central to our path to hit our goal.

Requirements

Native or near-native fluency in both English and German—written and spoken; essential for listing optimization, ad copy, and customer communications.
3–5 years of hands-on Seller Central experience, with demonstrated ownership across advertising, catalog, and account health.
Proficiency with Amazon advertising tooling; experience with Perpetua or equivalent DSP/PPC platforms strongly preferred.
Strong analytical skills: comfortable working with ad data, sales reporting, and marketplace metrics to drive decisions.
Cross-functional communicator who can work effectively with Operations, Finance, Design, and Category teams.
Experience managing multiple markets simultaneously; familiarity with EU VAT and compliance requirements.
Self-starter who builds systems and processes, not just executes tasks.

Responsibilities

Own daily account health monitoring across all five EU/UK markets, proactively identifying and resolving Buy Box loss, out-of-stock events, suppressed listings, and compliance gaps.
Lead root cause investigations on recurring issues—not just flagging problems, but building resolution processes that prevent recurrence.
Manage PAN-EU fulfillment gaps and coordinate with Operations and Finance to improve inventory availability for key electrical SKUs.
Establish and maintain B2B pricing across all regions.
Audit and rebuild campaign structures in UK and DE, applying learnings from the US market architecture and leveraging Perpetua for campaign management and automation.
Own keyword research and ad copy localization for UK and DE; extend to FR, IT, and ES using translation and third-party tools.
Partner with the US-based advertising lead to launch DSP in Germany and build out full-funnel strategy across EU markets.
Optimize campaigns regularly: bid management, keyword pruning, AMC audience activation, and SB/SD/DSP creative localization.
Audit listing quality and SEO opportunities across all five markets, prioritizing by revenue impact.
Own PDP optimization in German, including title changes, bullet localization, and A+ content—with rollout to remaining geos to follow.
Activate and manage A/B tests for titles, bullets, and images in UK and DE; lead rollout of localized thumbnails globally.
Investigate and resolve listing syndication issues; upgrade A+ to Premium and localize video content across markets.
Build out EU/UK ad reporting at SKU level to match the US structure, and own weekly WBR data pulls and MFR ad analysis for all five markets.
Develop bespoke analysis tailored to EU/UK market dynamics; surface opportunities proactively rather than reporting reactively.
Collaborate with the broader Amazon team to integrate EU/UK insights into existing reporting cadences and formats.
Own end-to-end setup for new product launches across EU/UK, coordinating with wholesale distributor partners as needed.
Manage Transparency program enrollment and setup, training additional team members to build internal capability over time.