Amazon UK/EU Manager (German & English speaking)

Fellow•San Francisco, CA

7h•$120,000 - $130,000•Onsite

About The Position

Fellow is seeking an Amazon UK/EU Manager to take ownership and accelerate the brand's presence across five markets: UK, Germany, France, Italy, and Spain. This is a new role created to build a dedicated, in-house European capability and is crucial for achieving company goals. The ideal candidate is a hands-on Amazon operator who excels at details and systems thinking, understanding that sustainable marketplace growth relies on strong account hygiene, localized listings, managed advertising, and seamless cross-functional execution. Fluency in both English and German, including cultural understanding, is essential. The role requires a proactive approach to problem-solving and process building for scalability. This position is based in the San Francisco, CA office and requires regular in-office presence.

Requirements

Native or near-native fluency in both English and German—written and spoken.
3–5 years of hands-on Seller Central experience, with demonstrated ownership across advertising, catalog, and account health.
Proficiency with Amazon advertising tooling.
Strong analytical skills: comfortable working with ad data, sales reporting, and marketplace metrics to drive decisions.
Cross-functional communicator who can work effectively with Operations, Finance, Design, and Category teams.
Experience managing multiple markets simultaneously.
Self-starter who builds systems and processes, not just executes tasks.

Nice To Haves

Experience with Perpetua or equivalent DSP/PPC platforms strongly preferred.
Familiarity with EU VAT and compliance requirements.

Responsibilities

Own daily account health monitoring across UK and EU markets, identifying and resolving issues like Buy Box loss, out-of-stock events, suppressed listings, and compliance gaps.
Lead root cause investigations for recurring issues and develop resolution processes to prevent recurrence.
Manage PAN-EU fulfillment and coordinate with Operations and Finance to improve inventory availability for key electrical SKUs.
Establish and maintain B2B pricing across all regions.
Audit and rebuild campaign structures in UK and DE, applying learnings from the US market and using Perpetua for management and automation.
Own keyword research and ad copy localization for UK and DE, extending to FR, IT, and ES.
Partner with the US advertising lead to launch DSP in Germany and build a full-funnel strategy across EU markets.
Optimize campaigns through bid management, keyword pruning, AMC audience activation, and SB/SD/DSP creative localization.
Audit listing quality and SEO opportunities across all five markets, prioritizing by revenue impact.
Optimize Product Detail Pages (PDP) in German, including title changes, bullet localization, thumbnail adaptation, and A+ content, with subsequent rollout to other regions.
Activate and manage A/B tests for titles, bullets, and images in UK and DE, and lead the rollout of localized thumbnails globally.
Investigate and resolve listing syndication issues, upgrade A+ to Premium, and localize video content across markets.
Build EU/UK ad reporting at SKU level to match the US structure, and own weekly WBR data pulls and MFR ad analysis for all five markets.
Develop bespoke analysis tailored to EU/UK market dynamics and proactively surface opportunities.
Collaborate with the broader Amazon team to integrate EU/UK insights into existing reporting cadences and formats.
Own end-to-end setup for new product launches across EU/UK, coordinating with wholesale distributor partners.
Manage Transparency program enrollment and setup, and train additional team members to build internal capability.