Amazon SEO & Conversion Strategist (SQP + Brand Analytics | Organic Growth Focus)

PetHonesty, LLC • Austin, TX

11h

About The Position

Pet Honesty is a leading health and wellness company in the pet supplements category, focused on helping dogs and cats live healthier, happier lives. We’re proud to be known as The Honest Difference brand – Honest Ingredients, Honest Health — delivering science-backed products made with natural, effective, and transparently sourced ingredients. Our clean-label supplements are free from artificial preservatives, colors, flavors, and fillers like wheat, soy, or corn, and are manufactured in a GMP-certified, FDA-registered facility in the U.S. Founded in 2018 and headquartered in Austin, Texas, Pet Honesty is one of the fastest-growing pet supplement brands in the market. Our products are available in 10,000 retail stores—including Target, PetSmart, Petco, and Tractor Supply Co.—as well as online through Amazon, Chewy, and our own DTC site. In 2025, we were named the Official Multivitamin Supplement of the American Kennel Club, a reflection of our credibility and commitment to pet health. We continue to lead with innovation, including the launch of liquid supplements, dual-texture cat treats, and dog dental health powders and treats. Our recently formed Science and Health Advisory Council ensures every product is grounded in veterinary insight and nutritional expertise. If you're excited about joining a purpose-driven, high-growth company where your work directly supports pet wellness, Pet Honesty offers the opportunity to make a real impact alongside a passionate and collaborative team. Our products are crafted with honesty and care and so is our culture.

Requirements

• Proven experience improving organic rankings, conversion rate (CVR), and revenue through content optimization
• Hands-on use of Search Query Performance (SQP)
• Hands-on use of Amazon Brand Analytics
• Ability to turn data into actionable insights
• Ability to direct content improvements (not just analyze)

Nice To Haves

• Experience with CPG brands or consumables
• Experience working on $25M+ Amazon businesses

Responsibilities

• Optimize product detail pages (titles, bullets, A+, images, video)
• Identify and fix conversion issues using data (not guesswork)
• Provide clear creative direction for improving performance
• Build keyword strategies to improve organic rank, non-paid traffic, and share of search
• Identify high-impact keyword gaps and ranking opportunities
• Analyze Search Query Performance (SQP) to diagnose funnel drop-offs (impressions → clicks → purchases) and identify where content vs. pricing vs. visibility is limiting performance
• Use Brand Analytics to understand competitive positioning and identify top search opportunities and defend core terms
• Align organic strategy with PPC efforts and content/creative updates
• Ensure traffic generation is matched with conversion optimization

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed