Amazon PPC Specialist

Zulay Kitchen•,

4d•Remote

About The Position

We are seeking a skilled Amazon PPC Specialist to own the day-to-day performance of products on Amazon. This role involves analyzing performance data, optimizing campaigns and content, and proactively identifying opportunities to improve visibility and revenue across marketplaces. The ideal candidate will be responsible for planning, executing, and optimizing PPC/CPM campaigns, monitoring daily spend, and strategically adjusting bids to drive sales growth and improve ROAS/ACOS. Additionally, this role will focus on listing optimization, pricing and profitability analysis, and performance tracking to identify areas for growth and report key findings to leadership.

Requirements

Proven experience in Amazon PPC campaign management.
Strong understanding of Amazon advertising platforms and best practices.
Proficiency in analyzing performance data and deriving actionable insights.
Experience with listing optimization techniques.
Knowledge of pricing strategies and profitability analysis.
Familiarity with Amazon's A+ content and ASIN management.
Excellent analytical and problem-solving skills.
Ability to collaborate with design and other teams.
Strong reporting and communication skills.

Responsibilities

Plan, execute, and optimize PPC/CPM campaigns to drive sales growth and improve ROAS/ACOS.
Monitor daily spend, keyword performance, and adjust bids strategically.
Identify high-impact opportunities for scaling and budget reallocation.
Audit and improve product titles, bullet points, descriptions, and A+ content for better conversion.
Collaborate with the design team to keep listings fresh.
Ensure product listings reflect accurate information, compliance, and updated assets.
Monitor and resolve any ASIN suppression and blocks.
Review competitor pricing and adjust based on market trends and profit margin targets.
Track profitability per ASIN, ensuring ad spend and costs align with target margins.
Suggest price testing or promotions based on data-driven insights.
Analyze performance metrics (sales, conversion rate, organic ranking, ad efficiency).
Identify underperforming ASINs and develop improvement plans.
Report key findings to leadership and propose growth strategies.