Senior PPC Specialist (Remote)

Forbes Advisor•Wilmington, DE

3d•Remote

About The Position

Forbes Advisor is looking for a skilled Senior PPC Specialist to join the Forbes Advisor Performance Marketing team with a focus on supporting one of Forbes business verticals. If you're looking for challenges and opportunities similar to those of a start-up, with the benefits of an established, successful company read on. This position will report into the SEM Manager. In this role you will be required to set up, manage and optimize paid search campaigns and support the SEM team in various tasks, such as analyses and reporting. You will work closely with the wider paid search team to grow our online presence and conversions.

Requirements

Proven 2+ years of experience in Performance marketing, creating, managing and executing paid search campaigns on Google and Bing ads.
Proficiency in MS Excel and data manipulation.
Strong analytical skills
Ability to think creatively
Excellent attention to detail
Strong relationship building skills
Ability to think strategically and develop innovative paid search strategies
Ability to present information effectively to a range of audiences
Proficiency in managing moderate to large scale paid search accounts.
Skills in campaign performance analysis and digital traffic metrics
Experience working with paid search tools to analyze and audit performance such as SEM Rush, Google search console.
Proven experience in using smart bidding strategies (tROAS, tCPA, maximize conversion, maximize conversion value).

Nice To Haves

Google/Bing ads certification, a plus

Responsibilities

Ensure campaigns deliver positive ROI to achieve desired results.
Manage multiple accounts, this will bring variety in the role, while challenging, as a result of a busy workload and tight deadlines.
Maintain and monitor bidding strategies, targeting settings, budgets, search terms and other important account metrics on existing and new categories.
Manage the creation of large keyword lists
Implement creative copy suggestions
Define campaign budgets, align campaign goals and ensure search campaigns meet best practice principles.
Provide recommendations and execute strategies for keyword and targeting opportunities, campaign structuring, targeting, DSA, Pmax and other areas of paid search to deliver performance goals.
Keep up to date with search engine and PPC industry trends and developments.
Utilize data driven analysis insights, identify opportunities, making recommendations for performance optimisations.
Collaborate with other stakeholders in the business (Sales, Data, Product) to achieve desired goals.