Alvalle Marketing Brand & Equity Manager (Food Ventures)

PepsiCo•Albuquerque, NM

About The Position

Are you interested in a career in Marketing in PepsiCo? Then now is the time to explore the opportunities of PepsiCo: join us as the next Alvalle Marketing Brand & Equity Manager (Food Ventures). Working with inspiring and experienced colleagues, you'll find that the atmosphere in our office in Barcelona is informal and engaging. With an active, get-things-done culture, this is a place where your dynamism and agility will make a difference. Your mission: The Brand Manager plays a central role in building the global foundations of the Alvalle brand, enabling its transition from a local success story to a repeatable, scalable international brand within the Food Ventures portfolio. This role is responsible for developing the Global Brand Playbook, defining brand guardrails, shaping brand equity and BBI direction, and ensuring meaningful brand localization as Alvalle enters new markets. The Brand Manager drives excellence in brand identity, packaging, messaging, and creative execution, while managing key agency partners to ensure global consistency and local relevance. Operating as an individual contributor with reinforced strategic scope, the role collaborates closely with Global FV, local marketing teams, design/creative agencies, and cross‑functional stakeholders to ensure the brand shows up coherently and powerfully across all touchpoints.

Requirements

Strong mastery of brand fundamentals, identity systems, and brand equity drivers.
Solid understanding of consumer insights, brand tracking, BBI frameworks, and brand health metrics.
Experience developing brand toolkits, playbooks, or similar global frameworks.
Strong packaging and design literacy (structure, artwork process, design evaluation).
Experience managing creative and design agencies.
Working knowledge of market localization, regulatory constraints, and consumer messaging adaptations.
Strong ability to synthesize complexity into clear brand guidance.
High collaboration and stakeholder management skills across countries and functions.
Ownership mentality with attention to detail and craft.
Ability to influence without authority in matrixed global environments.
Strong communication and storytelling skills—verbal, visual, and written.
Curiosity, creativity, and passion for brand building and design excellence.
4–7 years of experience in: Brand Management Marketing Strategy Brand Design / Visual Identity
FMCG experience required; food & beverage strongly preferred.
Experience working with creative and design agencies.
Evidence of developing or managing brand playbooks, toolkits, or identity systems.
Bachelor’s degree required
Fluent English required; additional languages are a plus.