Neighborhood Marketing Manager (Aleph Ventures)

Aleph Ventures•Brooklyn Center, MN

About The Position

We are seeking a dynamic and versatile Neighborhood Marketing Manager to support our marketing efforts by managing targeted neighborhood marketing initiatives. This role is ideal for a marketing professional who excels at managing print media campaigns, and driving brand awareness through localized, data-driven strategies. The ideal candidate will be a creative thinker with strong leadership skills who can collaborate effectively with cross-functional teams to ensure we hit our weekly lead goals.

Requirements

Organized: Ability to manage multiple tasks and deadlines effectively.
Data-Driven: Strong analytical skills to measure performance and inform decision-making.
Detail-Oriented: Ensures accuracy and consistency in all marketing efforts.
Adaptability: Ability to pivot strategies based on market trends and performance insights.
Collaboration: Excellent interpersonal skills to work effectively with cross-functional teams and external partners.

Responsibilities

Implement neighborhood-focused marketing campaigns using print media such as direct mail, flyers, and door hangers.
Ensure alignment of print media campaigns with content across multiple channels, including blogs, videos, social media, and email campaigns.
Identify target neighborhoods based on market data, customer demographics, and sales trends.
Track and analyze the effectiveness of print media campaigns, providing actionable insights for improvement.
Ensure tracking of overall inventories and predictive ways to ensure we have flyers, yard signs, and other supplies in hand.
Ensure local partners have weekly direction on yard sign placement, flyers, doorknocking.
Assist in the development and execution of a neighborhood focused guerrilla outbound activity to generate leads.
Oversee team of outbound SMS/callers.
Monitor content performance using analytics tools and adjust strategies to optimize engagement and lead generation.
Effectively engage with business partners during regularly scheduled meetings to ensure goal performance and communicate changes to plan.
Track key performance indicators (KPIs) for neighborhood marketing efforts, such as engagement rates, lead generation, conversion rates, and ROI.
Maintain a marketing calendar to ensure timely execution of campaigns.
Maintain a marketing mapping system that shows when and where our different campaigns are going out.