AI Product Marketing Manager

McFadyen Digital

3d • Remote

About The Position

McFadyen Digital is seeking an innovative digital marketer with a passion for AI to join their growing AI practice. This role will focus on marketing an AI-focused platform, leveraging AI tools for content creation, campaign execution, and performance analysis. The ideal candidate will be detail-oriented, curious, and eager to experiment with the latest AI technologies in a fast-paced environment. You will work closely with the CEO to define product features, manage launches, implement marketing campaigns, monitor performance, and improve marketing operations. This is an opportunity to be a self-starter, experimenting with and deploying AI tools for large-scale B2B marketing, with the goal of making the platform the leading destination for AI business strategy, research, and discussion.

Requirements

• 5+ years of experience in digital marketing or marketing coordination roles.
• 2+ years using AI for marketing, content creation, research or other purposes.
• Familiarity with HubSpot, PipeDrive, GoHighLevel, Attio, Clay, or similar modern and extensible CRM / marketing automation platforms. (Salesforce, Pardot, Marketo, Mailchimp, ActiveCampaign, etc. are also relevant.)
• Strong understanding of digital channels (e.g., Google Ads, LinkedIn Ads, social media, landing pages, email campaigns) and how to optimize metrics across each channel.
• Excellent US English communication skills (mandatory).

Nice To Haves

• Exposure to email marketing, CRM/automation tools, or analytics is preferred.
• A self-driven pioneer that tries the latest technology before it becomes mainstream.
• Experience managing digital initiatives and working with global software development teams.
• Thrives in a fast-paced environment.
• Experience with Google Analytics, tag managers, or basic CRO concepts.
• Comfortable editing simple web pages or landing pages.
• Exposure to B2B marketing or eCommerce technology is a plus.
• Experience supporting webinars or virtual events.

Responsibilities

• Help define and track the product roadmap for the AI Best Practices platform with enhancements that will drive engagement and our ability to collect contact information.
• Work with a team of seasoned enterprise-scale architects and developers for rapid development with AI tools. As product owner, ensure that functionality and UX match expectations.
• Manage multi-channel campaign execution - Build and run campaigns across email, website content, social channels, webinars, retargeting, AEO/GEO, and multi-channel automated sequences based on strategic direction from the CEO.
• Leverage GenAI & other tools to automate the creation of video, audio, image and text content assets. Work with internal teams to also gather other content, update landing pages, assist with webinar and partner promotions, and ensure campaigns launch successfully.
• Be the human-in-the-loop reviewer of daily AI-generated content, email drafts, reports, and other automated workflows.
• Collaborate with our corporate 9-person marketing & sales teams to help drive business development by sharing contact/lead data, tool enhancements, AI tool usage, campaigns, content creation, and company/industry research.
• Optimize and report on our AEO/GEO/SEO to improve our domain authority on AI for ecommerce, marketplace, and related topics.
• Help develop AI-powered tools to research, collect data, and create content based on technology news, industry trends, new AI tool announcements, retailer/distributor news & investor relations releases.
• Work with our development team to manage and accelerate timelines of feature development, Q/A, and production deployment.
• Collect, organize, report performance data and use it to improve performance.
• Track metrics such as site traffic, impressions, clicks, leads, CPL, landing page performance, and funnel movement; provide weekly summaries and highlight any anomalies or opportunities for improvement; ensure UTMs, pixels, forms, landing pages, and CRM fields are accurate and functioning; collaborate with internal teams to troubleshoot issues.
• Build, segment, and maintain contact databases within a CRM (HubSpot, Go High Level or a similar extensible platform) and enrich data with tools like Lead Magic, ZoomInfo, or similar.
• Research new tools, channels, and techniques; actively propose innovation with small tests.
• Enhance the platform to provide additional tools to our marketing & sales team, and possibly tools for our strategy team.
• Document and follow structured processes for campaigns, audiences, templates, and processes.
• Track any competitive platforms which offer similar content or functionality and ensure that our solution leads the market.

Benefits

• A career with thought leaders who literally wrote the book on Marketplace Best Practices.
• A career in the fast-paced world of retail eCommerce, digital marketplaces, and platform businesses.
• A career with first movers who are deploying new business models and strategies worldwide.
• A career in a flat management structure without a rigid hierarchy and bureaucracy.
• A career in a culture that rewards creativity and innovation, risk-taking and teamwork.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed