AI Product Marketing Manager

McFadyen Digital

About The Position

McFadyen Digital is seeking an AI Product Marketing Specialist to lead product requirements, high-level feature design, and marketing for an AI-focused platform. This platform, initially launched as a wiki, has ambitious plans for AI-powered features, content expansion, and high user engagement, aiming to become the premier destination for AI business strategy, research, and discussion. The role involves supporting digital programs to generate awareness, engagement, and user content, working closely with the CEO on product features, launches, marketing campaigns, performance monitoring, asset management, and marketing operations. This position is ideal for a self-motivated individual experimenting with the latest AI tools and eager to deploy them in large-scale B2B marketing contexts.

Requirements

5+ years of experience in digital marketing or marketing coordination roles.
2+ years using AI for marketing, content creation, research or other purposes.
Familiarity with HubSpot, PipeDrive, GoHighLevel, Attio, Clay, or similar modern and extensible CRM / marketing automation platforms. (Salesforce, Pardot, Marketo, Mailchimp, ActiveCampaign, etc. are also relevant.)
Strong understanding of digital channels (e.g., Google Ads, LinkedIn Ads, social media, landing pages, email campaigns) and how to optimize metrics across each channel.
Excellent US English communication skills (mandatory).
Experience managing digital initiatives and working with global software development teams.
Experience with Google Analytics, tag managers, or basic CRO concepts.
Comfortable editing simple web pages or landing pages.

Nice To Haves

Exposure to email marketing, CRM/automation tools, or analytics is preferred.
A self-driven pioneer that tries the latest technology before it becomes mainstream.
Thrives in a fast-paced environment.
Exposure to B2B marketing or eCommerce technology is a plus.
Experience supporting webinars or virtual events.

Responsibilities

Help define and track the product roadmap for the AI Best Practices platform with enhancements that will drive engagement and our ability to collect contact information.
Work with a team of seasoned enterprise-scale architects and developers for rapid development with AI tools. As product owner, ensure that functionality and UX match expectations.
Manage multi-channel campaign execution - Build and run campaigns across email, website content, social channels, webinars, retargeting, AEO/GEO, and multi-channel automated sequences based on strategic direction from the CEO.
Leverage GenAI & other tools to automate the creation of video, audio, image and text content assets. Work with internal teams to also gather other content, update landing pages, assist with webinar and partner promotions, and ensure campaigns launch successfully.
Be the human-in-the-loop reviewer of daily AI-generated content, email drafts, reports, and other automated workflows.
Collaborate with our corporate 9-person marketing & sales teams to help drive business development by sharing contact/lead data, tool enhancements, AI tool usage, campaigns, content creation, and company/industry research.
Optimize and report on our AEO/GEO/SEO to improve our domain authority on AI for ecommerce, marketplace, and related topics.
Help develop AI-powered tools to research, collect data, and create content based on technology news, industry trends, new AI tool announcements, retailer/distributor news & investor relations releases.
Work with our development team to manage and accelerate timelines of feature development, Q/A, and production deployment.
Collect, organize, report performance data and use it to improve performance.
Track metrics such as site traffic, impressions, clicks, leads, CPL, landing page performance, and funnel movement; provide weekly summaries and highlight any anomalies or opportunities for improvement; ensure UTMs, pixels, forms, landing pages, and CRM fields are accurate and functioning; collaborate with internal teams to troubleshoot issues.
Build, segment, and maintain contact databases within a CRM (HubSpot, Go High Level or a similar extensible platform) and enrich data with tools like Lead Magic, ZoomInfo, or similar.
Research new tools, channels, and techniques; actively propose innovation with small tests.
Enhance the platform to provide additional tools to our marketing & sales team, and possibly tools for our strategy team.
Document and follow structured processes for campaigns, audiences, templates, and processes.
Track any competitive platforms which offer similar content or functionality and ensure that our solution leads the market.