Product Marketing Manager - AI

Cellebrite • Tysons, VA

2d • Remote

About The Position

Cellebrite is seeking a growth-mindset Product Marketing Manager - AI to join their global marketing team. This role will focus on Cellebrite’s AI-powered investigative solutions and emerging AI product portfolio. The position involves developing major themes for target markets, supporting marketing plans for products and offerings, creating buyer personas, building positioning and messaging, and managing content development. The ideal candidate should have experience marketing AI, analytics, or data-driven software solutions, with the ability to translate complex technical capabilities into clear customer value and business impact. This role requires a highly self-directed marketer who can thrive in a fast-paced, evolving environment and independently drive initiatives from strategy through execution, balancing strategic thinking with hands-on execution and demonstrating measurable business impact.

Requirements

• 3-5 years Product, Solution, or Channel Marketing experience in a Software /AI product environment
• Bachelor’s degree required or relevant work experience
• Public Sector (Law Enforcement) marketing, digital forensics, or similar industry expertise strongly desired.
• This is a Remote position, but prefer US Based candidates on the east coast.
• This position will have up to 25% travel

Nice To Haves

• Outstanding communication, presentation, and leadership skills.
• Collaborative, Analytical, Rational/logical, Creative, Innovative, Detail-oriented
• Experience developing content strategies for creating pipeline for new offerings as well as upsell, cross-sell, and account-based marketing programs.
• Understanding of digital forensics market.

Responsibilities

• Create and execute product marketing plans, including major campaign themes, target markets, industry landscape, and product releases.
• Develop product messaging that differentiates new products and services from others in the market.
• Manage creation of relevant content for buyer roles in various formats, including white papers, brochures, social media, web pages, and online events.
• Work closely with cross-functional teams, including product management, sales, marketing, and finance, to ensure that the GTM plan aligns with the organization's overall strategy and goals.
• Collaborate with external partners, such as agencies or vendors, to ensure that the plan is executed effectively and efficiently.
• Assist in the creation of enablement content for direct and indirect sales resources (e.g. playbooks, battlecards, scripts, presentations, training modules, demos).
• Collaborates with formal sales enablement function and/or sales operations on a well-defined sales enablement plan.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level