AI first Product Marketing Manager

Engenious•San Francisco, CA

About The Position

Engenious University is building the career infrastructure for the next generation of QA professionals. Our mission is to help experienced QA professionals successfully navigate the transition toward AI. Through live cohort programs, mentorship, internships, and hands-on training, we help engineers become AI Testing Engineers, AI Quality Engineers, and AI-native automation specialists. We are looking for an AI-First Marketing Manager to own growth for one of our flagship programs, someone who can develop positioning, design acquisition systems, create content, launch campaigns, run webinars and events, optimize funnels, analyze performance, and continuously improve what works. You will own the entire marketing engine from awareness to enrollment. Your responsibility is not activity. It is outcomes: qualified leads, applications, enrollments, and revenue. Because we operate as a lean, high-performance team, AI is a core part of how we work. You'll use tools such as Claude, Gemini, ChatGPT, and automation platforms to execute at a high level. More importantly, you'll turn successful workflows into repeatable systems, prompt libraries, AI agents, and automations that make the entire company faster. If you thrive on ownership and believe AI should fundamentally change how marketing teams operate, you'll feel at your place here!

Requirements

4+ years of experience in Growth, Product, Content, or Digital Marketing
Experience generating qualified leads and owning marketing outcomes
Experience with HubSpot or a comparable CRM and marketing automation platform. Familiarity with tools such as PostHog, Jira, Confluence, Discord, and OKR-based planning methodologies is advantageous.
Strong written English and copywriting skills
Daily experience using AI tools such as Claude, ChatGPT, Gemini, Perplexity, NotebookLM, or similar
Advanced practical experience with designing and implementing AI-powered workflows, automations, prompt libraries, custom GPTs, Claude Skills, and other productivity-enhancing AI systems
Understanding of software development processes and technical audiences
Experience marketing to technical, B2B, or education-focused audiences, particularly within EdTech, online learning, or cohort-based programs

Nice To Haves

Experience marketing to QA Engineers, Software Engineers, Developers, or other B2B technical audiences is a strong plus
Experience growing LinkedIn, YouTube, Instagram, Reels, Shorts, or other content-driven channels
Experience building and engaging communities through Discord, Slack, Reddit, or similar platforms
Experience producing and promoting webinars, workshops, meetups, or educational events
Experience building referral, affiliate, or community-led growth programs
Basic knowledge of Figma, Canva, Midjourney, Runway, or other AI-powered creative tools

Responsibilities

Owning the positioning, messaging, and go-to-market strategy for one of our flagship programs
Building and optimizing the full marketing funnel from awareness to enrollment
Managing and scaling content across LinkedIn, YouTube, email, and community channels
Planning, launching, and analyzing campaigns, events, and conversion experiments
Optimizing landing pages and conversion flows to maximize lead generation, applications, and booked calls
Leveraging AI tools and automations to increase marketing efficiency and output
Working closely with Sales to improve lead quality, conversion rates, and revenue impact
Establishing a scalable, AI-first marketing engine that consistently generates qualified leads
Owning landing page performance and continuously improving conversion rates from visitors to subscribers, qualified leads, applications, and booked calls
Creating repeatable systems, workflows, and automations that improve team productivity
Driving measurable growth through experimentation, analytics, and continuous optimization