AI Copywriter & Editor

GoTo • Lumberton Township, NJ

2d • $65,000 - $87,000 • Remote

About The Position

At GoTo, our Marketing team shapes the company’s presence, voice, and vision—both inside GoTo and around the world. We use innovative, AI-driven insights and tools to connect with customers in meaningful ways and help grow our business. Here, creative problem-solving and fresh ideas are always encouraged and appreciated as we find new ways to share our story. Join our team, where your creativity and curiosity help us reach and inspire customers everywhere. This is a 6-month contract position, with the possibility to extend based on team needs and performance.

Requirements

• 2-4 years of experience in a copywriting or similar creative role within a fast-paced marketing, brand, or agency environment
• Demonstrated fluency with AI writing tools (e.g., Claude, ChatGPT, Gemini, or similar), which means not just dabbling, but integrating them into day-to-day creative workflows
• A strong editorial eye: the ability to critically assess AI-generated output, identify where it falls short, and edit it confidently to a professional standard
• Proven ability to write across multiple mediums, including social, digital display, video, audio, and longer-form content
• Experience developing and presenting creative ideas to internal stakeholders and/or external partners
• A strong portfolio demonstrating strategic campaign-level thinking and results, including the ability to apply performance insights or metrics to improve creative work
• Highly self-motivated with excellent written and verbal communication skills, able to manage deadlines, collaborate cross-functionally, and consistently deliver high-quality work

Responsibilities

• Writing and executing brand- and product-level copy across channels, including short-form ad copy (digital display, video, audio, social, emails) and occasional longer-form content (web copy, blogs, eBooks, infographics) using AI tools to produce high-quality work at scale and speed
• Prompting, generating, and rigorously editing AI-assisted drafts to meet GoTo’s rigorous creative and brand standards while distinguishing truly excellent writing from AI slop and elevating output accordingly
• Applying sharp editorial judgment to ensure every piece of copy is not only well-written, but strategically sound and creatively appropriate for its channel, audience, and campaign objective
• Concepting and developing creative marketing campaign ideas that are unique, emotionally resonant, and strategically sound. You’ll think both visually and verbally from high-level concept through execution
• Evolving and stewarding our brand voice, bringing compelling brand and product stories to life across channels while ensuring consistency with brand messaging, positioning, and tone guidelines
• Collaborating and presenting ideas across teams, confidently sharing your work, engaging in constructive feedback, and contributing strategic thinking within a complex marketing organization

Benefits

• Comprehensive health benefits
• Generous paid time off, including paid holidays, volunteer days, quarterly self-care days, and company-designated no-meeting days
• Tuition reimbursement and access to instructor-led and on-demand learning and development programs
• The Thrive Global Wellness Program, a confidential Employee Assistance Program (EAP), a wellness app and one-on-one wellness coaching
• Employee-led communities and programs, including Employee Resource Groups (ERGs), GoTo Gives, and charitable matching

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed